Marie-Cécile Cervellon

Professor, Head of faculty - Marketing

Main contributions

Journal of Business Research (2020; 2016; 2015; 2003), Journal of Retailing and Consumer Services (2019; 2016), MIT Sloan Management Review (2017), Marketing Theory (2018), The Case Journal (2018), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2013; 2012), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2014; 2012), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

Discipline: Marketing
Faculty: Marketing
Expertise: Brand management, Influencer Marketing, Luxury marketing

Bio

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.


Publications of Marie-Cécile Cervellon

21.01.2022 - Case study

Supreme: remaining cool while pursuing growth

Marie-Cécile Cervellon, Avery Jill
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ECCH Harvard, January 2022


14.10.2021 - Chapter publication

Sustainable Luxury, Consumer Behavior and Brands

Marie-Cécile Cervellon, Carey Lindsey
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Palgrave MacMillan, October 2021, Pages 87 - 95


01.08.2020 - Article in a peer reviewed journal

Selling second hand luxury: Empowerment and enactment of social roles

Marie-Cécile Cervellon, Turunen Linda, Carey Lindsey
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Journal of Business Research, Volume 116, August 2020, Pages 474 - 481


02.09.2019 - Chapter publication

Les nouvelles règles et leur impact sur les organisations

Marie-Cécile Cervellon, Rigaud Emmanuelle, Pini Fabrizio
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Vuibert, Paris , September 2019, Pages 39 - 54


01.09.2019 - Book publication

Management du Luxe : Opportunités et challenges

Marie-Cécile Cervellon, Rigaud Emmanuelle, Fabrizio Maria Pini
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September 2019