Sylvain Colombero is an Associate Professor at Edhec Business School where he teachs Information Systems and (Supply Chain) Strategy. He holds a Ph.D. from both Mines ParisTech and Copenhagen Business School, and got his HDR from Unistra. He is interested in Institutional Theory, the Ordinary, Authenticity, Bricolage and Business Model(ing) in various fields. His works are published in various journals from Journal of MGMT Studies to Research in the Sociology of Organizations or Journal of Business Models. He currently teaches Strategic Analysis, Supply Chain Strategy and Information Systems MGMT.