Arne De Keyser

Associate Professor

Main contributions

Journal of Marketing Research (2023), Journal of Service Research (2023,2020,2019), Journal of Service Management (2023,2022,2019,2015,2014), Journal of Business Research (2021, 2020, 2017), International Journal of Research in Marketing (2015), Journal of Services Marketing (2020), Journal of Service Theory and Practice (formerly Managing Service Quality, 2014), MSI Working Paper Series (2015)

Discipline: Marketing
Faculty: Marketing
Expertise: Customer Experience Management<br />
Service Failure & Recovery<br />
Digital Customer Care<br />
Frontline Service Technology<br />
Circular Economy & Circular Services


Arne De Keyser is Associate Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, service recovery and frontline service technology. Arne has published articles in the Journal of Marketing Research, Journal of Service Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Management, Journal of Services Marketing, and the Journal of Service Theory and Practice. He has won numerous research and teaching awards, including the SERVSIG Best Dissertation Award and the 2019 Journal of Service Research Best Paper Award. Arne serves on the editorial boards of the Journal of Service Research, Journal of Business Research, Journal of Service Management and the Journal of Service Theory and Practice.

Publications of Arne De Keyser

20.09.2023 - Book publication

Marketing: The Fundamentals

Sara Leroi-Werelds, Katrien Verleye, Arne De Keyser, Maggie Geuens, Klaas Verbeken, Bart Lariviere

Acco cv, Leuven, Belgium, September 2023

01.09.2023 - Article in a peer reviewed journal

Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format.

Lembregts Christophe, Schepers Jeroen J.L., Arne De Keyser

Journal of Marketing Research, Volume forthcoming, September 2023, Pages 1 - 144

18.08.2023 - Case study

Customer Relationship Management for AR-based mobile games: Applying Customer Analytics

Cédric Verbeeck, Arne De Keyser

CCMP 523-0084-1, August 2023

20.05.2023 - Article in a peer reviewed journal

Pushing Forward the Transition to a Circular Economy by Adopting an Actor Engagement Lens

Katrien Verleye, Arne De Keyser, Néomie Raassens, Alex Alblas, Fernando Lit, Josephina Huijben

Journal of Service Research, May 2023

13.04.2023 - Article in a peer reviewed journal

Piloting personalization research through data-rich environments: a literature review and future research agenda

Mehmood Khalid, Katrien Verleye, Arne De Keyser, Bart Lariviere

Journal of Service Management, Volume 34, April 2023, Pages 520 - 552