Arne De Keyser
Associate Professor
Main contributions
Journal of Marketing Research (2023), Journal of Service Research (2023,2020,2019), Journal of Service Management (2023,2022,2019,2015,2014), Journal of Business Research (2021, 2020, 2017), International Journal of Research in Marketing (2015), Journal of Services Marketing (2020), Journal of Service Theory and Practice (formerly Managing Service Quality, 2014), MSI Working Paper Series (2015)
Service Failure & Recovery<br />
Digital Customer Care<br />
Frontline Service Technology<br />
Circular Economy & Circular Services
Bio
Arne De Keyser is Associate Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, service recovery and frontline service technology. Arne has published articles in the Journal of Marketing Research, Journal of Service Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Management, Journal of Services Marketing, and the Journal of Service Theory and Practice. He has won numerous research and teaching awards, including the SERVSIG Best Dissertation Award and the 2019 Journal of Service Research Best Paper Award. Arne serves on the editorial boards of the Journal of Service Research, Journal of Business Research, Journal of Service Management and the Journal of Service Theory and Practice.
Publications of Arne De Keyser
Marketing: The Fundamentals
Acco cv, Leuven, Belgium, September 2023
Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format.
Journal of Marketing Research, Volume forthcoming, September 2023, Pages 1 - 144
Customer Relationship Management for AR-based mobile games: Applying Customer Analytics
CCMP 523-0084-1, August 2023
Pushing Forward the Transition to a Circular Economy by Adopting an Actor Engagement Lens
Journal of Service Research, May 2023
Piloting personalization research through data-rich environments: a literature review and future research agenda
Journal of Service Management, Volume 34, April 2023, Pages 520 - 552
Derniers articles EDHEC Vox
The Business of Convenience: Why Marketers Should Be Obsessed with ‘Fast’ and ‘Easy’
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Arne De Keyser , Associate Professor
Making a difference with customer experience management
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Arne De Keyser , Associate Professor