RUAUD Sabine

Professor

Discipline : Marketing
Expertise(s) : Marketing - Entrepreneurship and Innovation Management

EDHEC Business School
24, avenue Gustave Delory
CS 50411  
59057 Roubaix Cedex 1 - France
Tel.: + 33 (0)3 20 15 45 00
Fax: + 33 (0)3 20 15 45 01

Email : sabine.ruaud@edhec.edu

Principales contributions académiques

Analyse de Marché (Vuibert 2017, 5ème édition), La Couleur au cœur de la Stratégie Marketing (De Boeck 2016, médaillé par l’Académie des Sciences Commerciales 2017 et labellisé Fnege 2017), Former au Marketing en 2014 (Les Tribunes de l'AFM, 2015)

PRINCIPAL ACADEMIC REWARDS:
Prix d’Excellence académique Edhec 2016 et 2015, Prix NACRA 2016 pour le "Meilleur Cas Français" (Kaviari), Prix AFM-CCMP 2016 du "Meilleur Cas Pédagogique en Marketing" (WikiCells), Prix CCMP 2014 du "TOP Cas en Marketing" (Lotus Bakeries), Prix AFM-CCMP 2014 du "Meilleur Cas Pédagogique en Marketing" (Bonduelle Bienvenue)

Documents à télécharger

Pdf
CV RUAUD Sabine...
(-1.00 B)

Publications edhec

(...) ERI Scientific Beta (EDHEC-Risk Institute) a annoncé hier le lancement d’indices actions dits «verts», réduisant de 80% l’empreinte carbone des...

Ethical fund managers don’t have to be envious of the market-beating returns of so-called sin stocks. They should be able to match them without...

Ethical fund managers don’t have to be envious of the market-beating returns of so-called sin stocks. They should be able to match them without...

Nice-headquartered financial research EDHEC-Risk Institute has appointed five members to its international advisory board.

Première étape : l'intégration. Car les jeunes diplômés ont soif d'autonomie mais souhaitent également être accompagnés et encadrés, notamment par...

Le terme «disruptif» est un rien galvaudé. Il résume pourtant bien ce qu'est l'audace stratégique, équivalent du culot en langage marketing, selon...

It is fair to say that planning for retirement is arguably the most important challenge for individuals, in terms of their financing needs. Over the...

Philippe Very, professor of strategic management and head of faculty at EDHEC Business School, suggests that cloud computing can be safer for a...

A new paper available at SSRN looks at two infamous commodity industry melt-downs: Amaranth and MF Global. It offers a diagnosis of each. Hilary Till...

ERI Scientific Beta, the smart beta index provider offshoot of EDHEC Risk Institute, has announced that assets tracking its indices reached $16.5bn...

ERI Scientific Beta, the smart beta index provider offshoot of EDHEC Risk Institute, has announced that assets tracking its smart beta indices had...

The question is whether or not this more diverse approach to smart beta, known as factor investing, will be enough to perform in a period of...

Legal and General Investment Management (LGIM) has launched a multi-factor global equity fund with initial investment from Boots Pension Scheme. The...

"Top-down" approaches assemble multi-factor portfolios by combining distinct sleeves for each factor. Generally, the "top-down" approach enables a...

Boots Pension Scheme has invested in Legal & General Investment Management's (LGIM) newly-launched multi-factor global equity fund. The scheme is...

Massive and target-focused cyber-attacks are threatening companies as well as national institutions. Regardless of criminal objective, intrusions in...

Large-scale, carefully targeted cyber-attacks are threatening companies and state institutions like never before. Whatever the objective of the...

Philippe Very, professor of strategic management at EDHEC Business School, considers how cloud providers benefit from cyber-attacks.

Despite the cost of cybercrime, many companies are not fully prepared to address this threat. Only 21 percent of 200 small- to medium-sized U.S....

Dans cette relation gagnant-gagnant, confie Sylvie Deffayet-Davrout, directrice de la chaire leadership et compétences managériales à l’Edhec...

Pages

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