Skip to main content
EDHEC Business School
  • Newsroom
  • Employers
  • My EDHEC Store
  • Alumni
  • My EDHEC
  • fr
  • en
I MAKE A DONATION
  • Home
  • EDHEC Business School
    • Why EDHEC?
      • Key figures
      • History
      • Governance
      • Our Strategy
      • Sustainability at EDHEC
      • The EDHEC brand
      • Ranking & Accreditations
    • Entrepreneurship
      • EDHEC Entrepreneurs
        • About EDHEC Entrepreneurs
        • Our incubators
        • Startups & Responsability
        • Our startups
        • Join us
      • Programmes
      • EDHEC Centre for Responsible Entrepreneurship (ECRE)
      • GENERATIONS powered by EDHEC fund
    • International
    • EDHEC’s Community
      • Being an EDHEC alumni
      • Being an EDHEC student
      • Being an EDHEC teacher and researcher
    • Corporate Relations
      • Recruit and Build your Employer Brand
        • French Recruiters
        • International Recruiters
      • Become a Partner
        • EDHEC Business Club
        • Start-up Partnerships
        • International Partnerships
        • Educational Collaboration
      • Train your employees
      • Understanding and Retaining NewGen
        • Activities
        • Publications
        • Press and study partners
        • Graduate Programmes
      • News
      • Events
      • Sponsor a chair, support our fundation
    • EDHEC foundation
    • Apply for a job at EDHEC
      • Teachers and Researchers Recruitment
      • Staff Recruitment
  • Student Experience
    • Student life
    • Career Services
    • Student associations
    • Sports
    • Health & Well being
    • Equality, Diversity and Inclusion
      • Diversity and Inclusion
      • Equal opportunities
        • EDHEC Talents Lycées
        • EDHEC Talents Prépas
        • Ascension EDHEC
      • Disability
      • Respect for Others
    • Financial Aids
    • Accommodation
    • International Experience
      • Erasmus
      • Academic partners
      • International Students Office (ISO)
      • Studying Abroad - Incoming & Outgoing
    • Campus
      • Lille
      • Nice
      • Paris
      • London
      • Singapore
  • Programmes
    • BBA
      • Undergraduate programme EDHEC International BBA
        • BBA Business Management Track
        • BBA Global Business Track
        • BBA Online Track
      • Admissions & tuition fees
        • International Admissions
        • Tuition fees & scholarships
      • Careers & Studies
      • Meet us
      • Ranking & Accreditations
      • Student life
      • News
    • Master in Management - Grande Ecole ( MiM )
      • Master in Management - Data Science & AI for Business track
      • Master in Management Business Management Track
      • Master in Management - Finance track
      • Global Master in Management (GETT)
      • News
      • Events
    • Masters of Science (MSc)
      • Finance
        • MSc in Accounting & Finance
        • MSc in Climate Change & Sustainable Finance - EDHEC/MinesParis - PSL
        • MSc in Corporate Finance & Banking
        • MSc in Financial Engineering
        • MSc in International Finance
      • Business & Management
        • MSc in Creative Business & Social Innovation
        • MSc in Data Analytics & Artificial Intelligence
        • MSc in Entrepreneurship & Innovation
        • MSc in Global & Sustainable Business
        • MSc in Management & Leadership
        • MSc in Marketing Analytics
        • MSc in Marketing Management
        • MSc in Strategy, Organisation & Consulting
        • LL.M. in Law & Tax Management
      • Marketing
        • MSc in Marketing Management
        • MSc in Marketing Analytics
      • Sustainability
        • MSc in Climate Change & Sustainable Finance - EDHEC/MinesParis - PSL
        • MSc in Global & Sustainable Business
      • Tech & Data
        • MSc in Data Analytics and Artificial Intelligence
        • MSc in Financial Engineering
        • MSc in Marketing Analytics
      • Innovation & Entrepreneurship
        • MSc in Creative Business & Social Innovation
        • MSc in Entrepreneurship & Innovation
      • Law & Management
        • LL.M. in Law & Tax Management
      • Double Degree Programmes
        • MSc in Climate Change & Sustainable Finance - EDHEC/MinesParis - PSL
        • MSc & Global MBA Double Degree
      • News
      • Events
    • MBA & EMBA
      • Global MBA – Full-Time
        • MBA programme
        • MBA Experience
        • Your Career
        • Admissions & Fees
      • Executive MBA – Part-Time
      • Executive MBA - Healthcare Innovation & Technology (HIT) – Part-Time
      • Online MBA – Part-Time
      • EDHEC Experience
        • Rankings
        • Why EDHEC?
      • Admission and Financing Options
        • How to finance my MBA?
        • Am I eligible for EDHEC scholarships?
        • Evaluate your profile
        • FAQs
      • MBA Insights
      • Alumni Stories
      • Events & Meet-Ups
    • Executive Education
      • MBA & EMBA
        • Global MBA - Full-Time
        • Executive MBA – Part-Time
        • Executive MBA - Healthcare Innovation & Technology (HIT) – Part-Time
      • Executive Degree Programmes
      • Executive Certificates
      • Customised Programmes
      • EDHEC Experience
        • Rankings
        • Why EDHEC?
      • Admission and Financing Options
        • How to finance my EDHEC Executive Education programme?
        • Am I eligible for EDHEC scholarships?
        • Evaluate your profile
      • News
      • Events & Meet Ups
    • PhD
      • PhD Experience
        • A rigorous Finance curriculum
        • Faculty Research expertise
        • PhD Class profile
        • PhD Theses
        • Executive Track in Focus
        • PhD Alumni
        • Facilities & Resources
        • PhD in Finance Forum
      • Admissions, Fees & Funding
      • PhD News
    • EDHEC Online
  • Research & Faculty
    • Departments
      • Accounting, Control and Law
      • Data Science, Economics & Finance
      • Strategy, Entrepreneurship and Operations
      • Management and Humanities
      • Marketing
    • Faculty
      • Professors and Researchers
      • Research seminars
      • Scientific press review
      • EDHEC Pedagogy
      • Recruitments
    • Centres and Chairs
      • EDHEC Augmented Law Institute
      • EDHEC Infra & Private Assets
      • EDHEC-Risk Climate Impact Institute
      • EDHEC Centre for Responsible Entrepreneurship
      • EDHEC NewGen Talent Centre
      • Scientific Portfolio (an EDHEC Venture)
      • Leadership Development Chair
      • Diversity & Inclusion Chair
      • Family Business Chair
      • Criminal Risks Management Chair
      • Management in Innovative Health Chair
      • Foresight, Innovation and Transformation Chair
      • UNESCO Chair
    • Climate Finance Research
    • Publications
    • EDHEC Vox
  • Home
  • Research & Faculty
  • Faculty
  • Professors and Researchers
  • Billy Salha
Back

Billy Salha

Professor

Main contributions

Recherche et Applications en Marketing (2005)

Discipline: Strategy
Faculty: Strategy, Entrepreneurship & Operations
Expertise:

Bio

[email protected] Billy Salha, Billy Salha - PDF 294.06 KB
Go to the top of the page
I MAKE A DONATION
  • Contact us
  • Privacy
  • Legal notice
  • Pressroom
  • Social media
ASSOCIATION OF MBAS (AMBA) + ASSOCIATION TO ADVANCE COLLEGIATE SCHOOLS OF BUSINESS (AACSB) + EUROPEAN QUALITY IMPROVEMENT SYSTEM (EQUIS)
  • facebook
  • twitter
  • instagram
  • youtube
  • linkedin
  • tchat
  • tiktok
  • Home
  • EDHEC Business School
    • Why EDHEC?
      • Key figures
      • History
      • Governance
      • Our Strategy
      • Sustainability at EDHEC
      • The EDHEC brand
      • Ranking & Accreditations
    • Entrepreneurship
      • EDHEC Entrepreneurs
        • About EDHEC Entrepreneurs
        • Our incubators
        • Startups & Responsability
        • Our startups
        • Join us
      • Programmes
      • EDHEC Centre for Responsible Entrepreneurship (ECRE)
      • GENERATIONS powered by EDHEC fund
    • International
    • EDHEC’s Community
      • Being an EDHEC alumni
      • Being an EDHEC student
      • Being an EDHEC teacher and researcher
    • Corporate Relations
      • Recruit and Build your Employer Brand
        • French Recruiters
        • International Recruiters
      • Become a Partner
        • EDHEC Business Club
        • Start-up Partnerships
        • International Partnerships
        • Educational Collaboration
      • Train your employees
      • Understanding and Retaining NewGen
        • Activities
        • Publications
        • Press and study partners
        • Graduate Programmes
      • News
      • Events
      • Sponsor a chair, support our fundation
    • EDHEC foundation
    • Apply for a job at EDHEC
      • Teachers and Researchers Recruitment
      • Staff Recruitment
  • Student Experience
    • Student life
    • Career Services
    • Student associations
    • Sports
    • Health & Well being
    • Equality, Diversity and Inclusion
      • Diversity and Inclusion
      • Equal opportunities
        • EDHEC Talents Lycées
        • EDHEC Talents Prépas
        • Ascension EDHEC
      • Disability
      • Respect for Others
    • Financial Aids
    • Accommodation
    • International Experience
      • Erasmus
      • Academic partners
      • International Students Office (ISO)
      • Studying Abroad - Incoming & Outgoing
    • Campus
      • Lille
      • Nice
      • Paris
      • London
      • Singapore
  • Programmes
    • BBA
      • Undergraduate programme EDHEC International BBA
        • BBA Business Management Track
        • BBA Global Business Track
        • BBA Online Track
      • Admissions & tuition fees
        • International Admissions
        • Tuition fees & scholarships
      • Careers & Studies
      • Meet us
      • Ranking & Accreditations
      • Student life
      • News
    • Master in Management - Grande Ecole ( MiM )
      • Master in Management - Data Science & AI for Business track
      • Master in Management Business Management Track
      • Master in Management - Finance track
      • Global Master in Management (GETT)
      • News
      • Events
    • Masters of Science (MSc)
      • Finance
        • MSc in Accounting & Finance
        • MSc in Climate Change & Sustainable Finance - EDHEC/MinesParis - PSL
        • MSc in Corporate Finance & Banking
        • MSc in Financial Engineering
        • MSc in International Finance
      • Business & Management
        • MSc in Creative Business & Social Innovation
        • MSc in Data Analytics & Artificial Intelligence
        • MSc in Entrepreneurship & Innovation
        • MSc in Global & Sustainable Business
        • MSc in Management & Leadership
        • MSc in Marketing Analytics
        • MSc in Marketing Management
        • MSc in Strategy, Organisation & Consulting
        • LL.M. in Law & Tax Management
      • Marketing
        • MSc in Marketing Management
        • MSc in Marketing Analytics
      • Sustainability
        • MSc in Climate Change & Sustainable Finance - EDHEC/MinesParis - PSL
        • MSc in Global & Sustainable Business
      • Tech & Data
        • MSc in Data Analytics and Artificial Intelligence
        • MSc in Financial Engineering
        • MSc in Marketing Analytics
      • Innovation & Entrepreneurship
        • MSc in Creative Business & Social Innovation
        • MSc in Entrepreneurship & Innovation
      • Law & Management
        • LL.M. in Law & Tax Management
      • Double Degree Programmes
        • MSc in Climate Change & Sustainable Finance - EDHEC/MinesParis - PSL
        • MSc & Global MBA Double Degree
      • News
      • Events
    • MBA & EMBA
      • Global MBA – Full-Time
        • MBA programme
        • MBA Experience
        • Your Career
        • Admissions & Fees
      • Executive MBA – Part-Time
      • Executive MBA - Healthcare Innovation & Technology (HIT) – Part-Time
      • Online MBA – Part-Time
      • EDHEC Experience
        • Rankings
        • Why EDHEC?
      • Admission and Financing Options
        • How to finance my MBA?
        • Am I eligible for EDHEC scholarships?
        • Evaluate your profile
        • FAQs
      • MBA Insights
      • Alumni Stories
      • Events & Meet-Ups
    • Executive Education
      • MBA & EMBA
        • Global MBA - Full-Time
        • Executive MBA – Part-Time
        • Executive MBA - Healthcare Innovation & Technology (HIT) – Part-Time
      • Executive Degree Programmes
      • Executive Certificates
      • Customised Programmes
      • EDHEC Experience
        • Rankings
        • Why EDHEC?
      • Admission and Financing Options
        • How to finance my EDHEC Executive Education programme?
        • Am I eligible for EDHEC scholarships?
        • Evaluate your profile
      • News
      • Events & Meet Ups
    • PhD
      • PhD Experience
        • A rigorous Finance curriculum
        • Faculty Research expertise
        • PhD Class profile
        • PhD Theses
        • Executive Track in Focus
        • PhD Alumni
        • Facilities & Resources
        • PhD in Finance Forum
      • Admissions, Fees & Funding
      • PhD News
    • EDHEC Online
  • Research & Faculty
    • Departments
      • Accounting, Control and Law
      • Data Science, Economics & Finance
      • Strategy, Entrepreneurship and Operations
      • Management and Humanities
      • Marketing
    • Faculty
      • Professors and Researchers
      • Research seminars
      • Scientific press review
      • EDHEC Pedagogy
      • Recruitments
    • Centres and Chairs
      • EDHEC Augmented Law Institute
      • EDHEC Infra & Private Assets
      • EDHEC-Risk Climate Impact Institute
      • EDHEC Centre for Responsible Entrepreneurship
      • EDHEC NewGen Talent Centre
      • Scientific Portfolio (an EDHEC Venture)
      • Leadership Development Chair
      • Diversity & Inclusion Chair
      • Family Business Chair
      • Criminal Risks Management Chair
      • Management in Innovative Health Chair
      • Foresight, Innovation and Transformation Chair
      • UNESCO Chair
    • Climate Finance Research
    • Publications
    • EDHEC Vox
  • Newsroom
    • Events
    • News
  • Employers
  • My EDHEC Store
  • Alumni
  • My EDHEC