The EDHEC brand
The territory covered by the EDHEC Business School brand reflects the identity of a leading actor in European and international higher education. It expresses the School’s goal of delivering transformational research and training.
Unleash Tomorrow – This signature embodies EDHEC’s specific features –independent, not-for-profit and humanist – and underscores its desire to unleash ideas, talented people and perspectives in support of major global transformations. A guideline designed to inspire and energise all the School’s stakeholders. This call to action also translates EDHEC’s goal – as set out in the “Generations 2050” strategic plan for 2024-2028 – of building a sustainable and equitable future that is conducive to the emergence of new models and which combines economic performance and engagement with the common good. This goal will be achieved through collective effort, boldness and excellence. “Unleash Tomorrow” firmly and determinedly asserts the role EDHEC must play in society.
As part of the School’s first fundraising campaign in the early 2000s, EDHEC commissioned the Lille-based sculptress Nathalie Decoster to create an artwork symbolising the School’s identity and man’s relationship with the world. The artist duly imagined a sculpture in bronze representing a man moving forward, alongside a circle. Over the years, this representation has become a strong marker of the School’s identity and an immediately recognisable symbol for both internal and external audiences.
Marked by this heritage and looking toward the future, EDHEC's new logo is carried forward a stylised representation of a group of humans, the EDHEC logo imagined in 2025 showcases the dynamism of the School’s community in an open and modular way. Through its symbolic power, the design is intended to be polysemic, thus illustrating the wide variety of backgrounds brought together at the School. Students, professors, researchers, partners… the logo underlines the vibrancy of a collective of independent minds. It symbolises the diversity of talent, the hybridisation of expertise and the spirit of openness and co-operation that drives the EDHEC community. These figures in motion mirror a School in the midst of rapid acceleration and transformation: a growing, high-quality impact exerted by the School’s research in numerous strategic areas for business and society, a continually enriched range of programmes, a reinforced international presence, and firm entrenchment at the heart of the entrepreneurial ecosystem.
EDHEC’s visual identity has been enriched in 2025 by a new formal language and more assertive colours. These graphic choices also reflect EDHEC’s approach as a higher education institution, focused on fashioning tomorrow’s academic excellence, supporting new generations and inspiring innovative practices. Through this aesthetic, EDHEC displays the contours of its actions, geared to supporting professors and researchers and their production of knowledge in the interests of a sustainable world, to preparing students to trigger and support the transitions demanded by today’s world, and to encouraging its alumni to reinvent companies and make them drivers of positive transformation.
SOUND IDENTITY
As France’s first Grande École to create its own sound identity, the School was eager to add new depth to the EDHEC brand through a sound signature imagined with the creativity of Michaël Boumendil, Chairman and Founder of Sixième Son, EDHEC 1994.
Deliberately positive and engaging, the original composition reflects the School’s desire to be a driver of responsible change and to make an enduring impact on the economy and broader society.
It also expresses the ambitions enshrined in EDHEC’s new strategic plan, Impact Future Generations 2025, and the School’s commitment of training talented young people capable of making the world of business serve future generations.
Strong on personality, the sound identity embodies the clever mix of research and innovation in which EDHEC excels, the School’s optimistic and smiling vision and its ability to move ahead, free from arrogance or naivety.
Michaël Boumendil
Chairman and Founder of Sixième Son
To go further
As France’s first Grande Ecole to adopt a sound identity, EDHEC was eager to add new depth to its brand, via a sound signature created with the wholehearted engagement of Michael Boumendil, Chairman and Founder of Sixième Son.
Just two years after pocketing his EDHEC degree, Michel Boumendi set up his agency in 1995, in a move that ushered in the concept of sound identity for brands. Voted “EDHEC of the Year” by his peers in 2005, Michel has remained firmly engaged with the EDHEC community and the School’s students since that time, providing regular testimony of his passion for creating sound environments for a roster of illustrious brands: Samsung SNCF, Renault, Roland-Garros, Petit Bateau, Michelin, Royal Bank of Canada and Axa among others.
Well aware of the worldwide challenges facing business schools of global stature like EDHEC, Michael Boumendil was keen for EDHEC’s sound identity not only to embody the School’s ambition, but also to inspire future generations and bring together the whole of the EDHEC community.
EDHEC’s sound identity – Dynamic version
EDHEC’s sound identity – Calm version
Crédits
Agency: Sixième Son - Chairman & Creative Director: Michaël Boumendil - Managing Director: Laurent Cochini - Senior Art Directors: Vincent Turbé and Julien Goris - Project Directors: François Gioux - Musical Design: Alice Lépine, Alexis Mangou, Pierre Moreau - Entity: EDHEC