Masters in Innovation & Entrepreneurship programmes
EDHEC’s Masters in the fields of Innovation and Entrepreneurship offer a rigorous curriculum combined with the highest standards of experiential learning. Anchored in a top EU business school, created by entrepreneurs for entrepreneurs, our Msc are designed to prepare a generation of ethical leaders with a global perspective who can spur innovation in any context.
Which Master in Innovation & Entrepreneurship is right for you?
Are you driven by passion, the need for a challenge and leadership? These programmes introduce you to the process of transforming ideas into action, be it in the private sector, the creative economy or at an NGO.
*Depending on your background, you may be required to take some remote and self-paced courses in July-August prior to arriving on campus.
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Which Master’s degree is right for you?
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You can pursue any number of career paths with an EDHEC MSc in Marketing, for example, as a marketing manager, media planner, product manager, copywriter, web marketer, growth hacker, CRM manager, community manager, digital marketer, acquisitions manager or brand manager. The role of marketing changes with trends in consumption, production and business, demanding flexibility and agility from those who practise it.
Marketing is at the heart of strategic decision-making in all economic sectors, for example, the development of a new product or service and measuring the results. It is the guarantor of a brand and plays a key role in the performance of a company. With the advent of the internet and social networks, marketing has become largely digital, though marketing campaigns can still combine on and offline activities. As a marketer, you will be at the heart of decision-making and customer satisfaction. Marketing is also employed in non-commercial situations, such as the political arena and by non-governmental organisations.
The French Marketing Association defines marketing as follows: “Marketing management brings together the coordinated marketing practices undertaken by organisations to achieve their objectives. These include studying different audiences, their needs, uses, desires and aspirations, creating offerings of products, services and experiences and disseminating these offerings from a market or non-market perspective. According to the Association, marketing "implies the establishment of equitable relationships with various partners, in compliance with regulations, taking into account the future consequences of these practices for all stakeholders and for society at large.”
The seven pillars of marketing are: product, price, promotion, place, packaging, positioning and people.
The seven functions of marketing are: 1. research; 2. promotion; 3. sales; 4. pricing; 5. product placement; 6. financing; and 7. distribution.