Masters in Marketing programmes
Join a top-ranked marketing programme to foster your strategic and analytical skills and launch a successful global career in marketing
Why pursue a Master's in Marketing?
In today’s rapidly evolving marketing world, it is essential to have a strong mastery of the trends and technology shaping how consumers engage with a brand. Marketing plays a critical role in organizations and requires strong business acumen, the ability to work cross-functionally, creative problem-solving, and a deep understanding of data and analytics. EDHEC offers two distinct and customisable master in marketing programmes that will prepare you to think strategically and tactically within the marketing discipline. Regardless of your role in marketing, EDHEC offers the unique opportunity to personalise your programme based on your professional goals and interests.
QS 2025
FT 2024
FT Master in management 2024
Why should you choose a Master in Marketing at EDHEC
Are you still wondering if you should join one of EDHEC’s Master in Marketing programmes? Let us cast away your doubts and explain why it is one of the best ways to unlock a dynamic and successful career.
EDHEC’s Master in Marketing programme is ranked in the top 10 worldwide (QS 2024), offering you an outstanding marketing education and ensuring you to stand out in a competitive global market. You will also gain practical skills and the knowledge to tackle marketing challenges.
Learn from top marketing professionals. You will be inspired and guided by experts and lecturers with wide-ranging academic knowledge and real-world experience. These professionals draw on theory, case studies, and insights from EDHEC’s world-renowned research centres, bringing the latest research into the classroom.
At EDHEC, you have the opportunity to gain advanced knowledge in specialised areas within marketing, choosing the path that aligns with your career ambitions. The MSc in Marketing Management offers two distinct specialisations: Luxury & Fashion and Entertainment & Services. Alternatively, you can pursue the MSc in Marketing Analytics, a dedicated programme centered on data-driven decision-making and marketing analytics, preparing you to leverage big data in shaping successful marketing campaigns. This range of options allows you to develop expertise tailored to your goals, making you highly attractive to employers in these competitive fields.
The programme includes a 4-6-month internship that will provide you with hands-on experience, develop your professional network and open-up employment opportunities on completing your programme. This allows you to stand out in the job market upon successful completion of the programme. Take your career to the next level!
The Master in Marketing programmes have been carefully designed to offer a combination of foundational courses, core modules, and electives based on your individual career goals. Through group projects and oral presentations, you will gain a deeper understanding of contemporary marketing practices. The flexibility ensures you can shape your path in areas such as luxury, fashion, or digital marketing.
Enrolling in a Master in Marketing programme will enable you to build strong, life-long relationships with 60,000 alumni in 140 countries—many of whom hold marketing leadership roles at some of the world’s biggest brands.
Our dedicated team of International Recruitment Managers are here to help you in your application process for a Master in Marketing and check your eligibility for your preferred programme and help identify which scholarship you might be eligible for.
The EDHEC Master of Science programme is accredited by the French Ministry of Higher Education and Research to confer a recognised BAC+5 degree with the Master's Grade. This authorisation was granted following an evaluation by the National Management Programmes Assessment Commission (Commission d’Évaluation des Formations de Gestion).
Masters of Science (MSc) in Marketing
Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.
Master the hard and soft skills required for brand marketing in luxury, fashion, and entertainment with our top-ranked MSc in Marketing Management. Benefit from advanced marketing knowledge and real-time project supervision, thanks to EDHEC's global corporate partnerships.
Which Master of Science (MSc) is right for you?
Take this four-minute test to identify which Master of Science programme is right for you!
What career opportunities does a Master in Marketing lead to?
Access exciting job opportunities! A career in marketing offers a diverse set of roles, all of which benefit greatly from the discipline, knowledge, and insights acquired in a Master's programme. There are several career paths you can pursue:
Lead marketing teams, along with strategic marketing planning, activation, and measurement for success
Plan, analyse, and optimise omni-channel marketing that spans today’s digital channels
Leverage marketing performance data across all channels and tactics to ensure positive ROI
Take ownership of ensuring a brand is defined and represented in the market according to the vision of the company and the company’s values
Delve into cross-platform, cross-channel marketing activity to understand the extract data patterns used to influence strategy
Become the marketing expert that understands customer relationships, customer journeys, and what drive behaviours
Contribute to the design, development, and launch of new products and/or product enhancements
Manage how a brand communicates with the world across all channels and tactics to ensure clarity, inspiration, and on-brand messaging.
“Boost your career with our specialized Marketing Programmes, designed to equip young graduates with unparalleled expertise in Marketing Analytics and Marketing Management (with focus on Luxury & Fashion, or Entertainment & Services).
In an era where businesses increasingly rely on data-driven insights, our marketing programmes are tailored to meet the demands of the industry in terms of analyzing metrics such as customer acquisition/ retention, web/mobile analytics etc. Moreover, it equips you with a cutting-edge industry understanding to meet job expectations.”
Guergana Guintcheva
Master Business Management Programme Director
FAQs of the Masters in Marketing
The French Marketing Association defines marketing as follows: “Marketing management brings together the coordinated marketing practices undertaken by organisations to achieve their objectives. These include studying different audiences, their needs, uses, desires and aspirations, creating offerings of products, services and experiences and disseminating these offerings from a market or non-market perspective. According to the Association, marketing "implies the establishment of equitable relationships with various partners, in compliance with regulations, taking into account the future consequences of these practices for all stakeholders and for society at large.
Students can pursue any number of career paths with an EDHEC MSc in Marketing programme, for example, as a marketing analyst, marketing manager, media planner, product manager, copywriter, web marketer, growth hacker, CRM manager, community manager, digital marketing manager, acquisitions manager or brand manager. The role of marketing changes with trends in consumption, production and business, demanding flexibility and agility from those who practise it, and often involves big data analysis and social media marketing. The curriculum of EDHEC Masters in Marketing is designed to equip students with the skills needed to adapt to these changing roles.
Marketing is at the heart of strategic decision-making in all economic sectors, for example, the development of a new product or service and measuring the results. It is the guarantor of a brand and plays a key role in the performance of a company. With the advent of the internet and social networks, marketing has become largely digital, though marketing campaigns can still combine on and offline activities. As a marketer, you will be at the heart of decision-making and customer satisfaction. Marketing is also employed in non-commercial situations, such as the political arena and by non-governmental organisations.
Nowdays, a Master’s in Marketing is essential for advancing your career in the fast-paced marketing industry. It allows students to develop a deep understanding of consumer trends, digital marketing, and brand management, all of which are crucial in making strategic business decisions. The programme’s overall aims focus on preparing you for these strategic roles through advanced teaching methods and a forward-thinking curriculum.
Yes, a Master’s in Marketing is incredibly useful, especially in today's big data-driven world. It equips you with advanced skills in social media marketing, public relations, data analytics, and consumer behaviour, all of which are highly sought after by employers in various industries. Furthermore, sometimes it allows students to work on group projects and gain hands-on experience through a live project module.
A Master’s degree in Marketing can be challenging, but it’s manageable for students who have a passion for the subject. The programme involves mastering both creative and analytical skills, such as understanding consumer behaviour and interpreting marketing data. It requires dedication, but the reward is a versatile skill set. Students will also gain practical skills through professional qualification modules and case studies that help apply your knowledge.
EDHEC offers specialised tracks across two Marketing Master's programmes, enabling students to tailor their studies to align with their career goals. In the MSc in Marketing Management, students can choose from two in-depth specialisations: Luxury & Fashion and Entertainment & Services. These tracks focus on unique industry needs, equipping students with targeted knowledge and skills to excel in these fields. For those drawn to data-driven marketing, the MSc in Marketing Analytics offers an exclusive focus on analytical methods and big data applications, preparing students for strategic roles in data-centric marketing functions.
The Luxury & Fashion specialisation in EDHEC’s MSc in Marketing Management includes courses designed to provide in-depth knowledge of the luxury sector. Students take Luxury Strategy & Innovation, Global Luxury Operations, and Luxury Sales Management, gaining a comprehensive understanding of luxury brand strategies, operational practices, and sales management unique to the luxury industry. These courses prepare graduates for high-level roles within the luxury market.
The seven pillars of marketing are: product, price, promotion, place, packaging, positioning and people. These pillars are essential for addressing real marketing problems and crafting strategic solutions within the marketing discipline.
The seven functions of marketing are: 1. research; 2. promotion; 3. sales; 4. pricing; 5. product placement; 6. financing; and 7. distribution.
No, a Master in Marketing is not the same as an MBA. While both are postgraduate degrees, a Master of Marketing focuses solely on marketing strategies, consumer behaviour, and big data analysis. An MBA covers a broader scope of business topics, including finance, operations, and leadership, with marketing as one of many specialisations.
EDHEC’s Master in Marketing is ranked among the top 10 worldwide (QS 2024). Its global recognition makes it one of the leading marketing programmes available, particularly for students aiming to pursue international careers.
Attending a top graduate marketing school, such as EDHEC Business School, enhances students' employability due to the school's reputation and network. Graduating from a highly ranked programme ensures access to global opportunities and hands-on experience through partnerships with industry leaders. Furthermore, top schools provide access to cutting-edge research and expert teaching, helping students stay ahead of trends in the marketing world.
A strong focus on business is crucial in a Master’s in Marketing as marketing is deeply interconnected with business strategy. The Masters in Marketing programmes at EDHEC Business School ensure students develop essential business acumen, preparing students to contribute to strategic decisions within an organisation, aligning marketing goals with business objectives.
A Master in Marketing from an institution like EDHEC Business School offers numerous international opportunities. The global reputation of EDHEC and its expansive alumni network across 140 countries provide access to marketing roles at international companies. Moreover, internships and industry projects allow students to engage with industry partners and work on real-world marketing challenges.
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