Masters in Marketing programmes
EDHEC’s Masters in Marketing equip you with comprehensive marketing skills you need to think and act strategically. The EDHEC Master in Marketing Management is ranked ninth in the world in the QS university rankings 2022.
Our Masters of Science ‒ Marketing
EDHEC’s MSc in Marketing programs are aimed at students who are passionate about the discipline. They offer theoretical, practical and state-of-the-art training on the latest developments in the marketing field.
Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.
Top-ranked, the MSc in Marketing Management will give you advanced marketing knowledge and the opportunity to supervise projects in real time, thanks to EDHEC’s close collaborations with international corporations.
*Depending on your background, you may be required to take some remote and self-paced courses in July-August prior to arriving on campus.
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Our dedicated team of International Recruitment Managers and Country Managers are here to help you in your application process and check your eligibility for a scholarship.
You can pursue any number of career paths with an EDHEC MSc in Marketing, for example, as a marketing manager, media planner, product manager, copywriter, web marketer, growth hacker, CRM manager, community manager, digital marketer, acquisitions manager or brand manager. The role of marketing changes with trends in consumption, production and business, demanding flexibility and agility from those who practise it.
Marketing is at the heart of strategic decision-making in all economic sectors, for example, the development of a new product or service and measuring the results. It is the guarantor of a brand and plays a key role in the performance of a company. With the advent of the internet and social networks, marketing has become largely digital, though marketing campaigns can still combine on and offline activities. As a marketer, you will be at the heart of decision-making and customer satisfaction. Marketing is also employed in non-commercial situations, such as the political arena and by non-governmental organisations.
The French Marketing Association defines marketing as follows: “Marketing management brings together the coordinated marketing practices undertaken by organisations to achieve their objectives. These include studying different audiences, their needs, uses, desires and aspirations, creating offerings of products, services and experiences and disseminating these offerings from a market or non-market perspective. According to the Association, marketing "implies the establishment of equitable relationships with various partners, in compliance with regulations, taking into account the future consequences of these practices for all stakeholders and for society at large.”
The seven pillars of marketing are: product, price, promotion, place, packaging, positioning and people.
The seven functions of marketing are: 1. research; 2. promotion; 3. sales; 4. pricing; 5. product placement; 6. financing; and 7. distribution.