Masters in Marketing programmes
Join a top-ranked marketing programme to foster your strategic and analytical skills and launch a successful global career in marketing
Why pursue a Master's in Marketing?
In today’s rapidly evolving marketing world, it is essential to have a strong mastery of the trends and technology shaping how consumers engage with a brand. Marketing plays a critical role in organizations and requires strong business acumen, the ability to work cross-functionally, creative problem-solving, and a deep understanding of data and analytics. EDHEC offers two distinct and customisable master in marketing programmes that will prepare you to think strategically and tactically within the marketing discipline. Regardless of your role in marketing, EDHEC offers the unique opportunity to personalise your programme based on your professional goals and interests.
QS 2024
FT 2023
FT Master in management 2023
Masters of Science (MSc)
Which Master in Marketing is right for you?
Marketing is an exciting function within a business because it attracts a diverse set of skills—some roles are more creative, some require strong leadership skills, and some demand a high comfort level with data science. Applicants are encouraged to consider their academic and skill set strengths, as well as their personal interests when choosing a programme.
Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.
Introducing our Master's in Marketing Analytics, where you will learn the analytical and quantitative skills to make sound marketing decisions, based on data and a thorough knowledge of consumer behaviour.
Start date
Early September 2024
Application deadline
June 7, 2024
Master the hard and soft skills required for brand marketing in luxury, fashion, and entertainment with our top-ranked MSc in Marketing Management. Benefit from advanced marketing knowledge and real-time project supervision, thanks to EDHEC's global corporate partnerships.
Master the hard and soft skills required for brand marketing in luxury, fashion, and entertainment with our top-ranked MSc in Marketing Management. Benefit from advanced marketing knowledge and real-time project supervision, thanks to EDHEC's global corporate partnerships.
Start date
Early September 2024
Application deadline
June 7, 2024
*Depending on your background, you may be required to take some remote and self-paced courses in July-August prior to arriving on campus.
Why should you choose a Master in Marketing at EDHEC
Are you still wondering if you should join one of EDHEC’s Master in Marketing programmes? Let us cast away your doubts and explain why it is one of the best ways to unlock a dynamic and successful career.
EDHEC’s Master in Marketing programme is ranked in the top 10 worldwide (QS 2024), offering you an outstanding marketing education and ensuring you to stand out in a competitive global market.
Learn from top marketing professionals. You will be inspired and guided by experts and lecturers with wide-ranging academic and real-world experience, who draw on theory, hands-on practice and insights from EDHEC’s world-renowned research centres.
The programme includes a 4-6-month internship that will provide you with hands-on experience, develop your professional network and open-up employment opportunities on completing your programme. Take your career to the next level!
The Master in Marketing programmes have been carefully designed to offer a combination of foundational courses, core modules, and electives based on your individual career goals.
Enrolling in a Master in Marketing programme will enable you to build strong, life-long relationships with 55,000 alumni in 140 countries—many of whom hold marketing leadership roles at some of the world’s biggest brands.
Evaluate my profile
Our dedicated team of International Recruitment Managers and Country Managers are here to help you in your application process and check your eligibility for a scholarship.
What career opportunities does a Master in Marketing lead to?
Access exciting job opportunities! A career in marketing offers a diverse set of roles, all of which benefit greatly from the discipline, knowledge, and insights acquired in a master programme. There are several career paths you can pursue:
Lead marketing teams, along with strategic marketing planning, activation, and measurement for success
Plan, analyse, and optimize omni-channel marketing that spans today’s digital channels
Leverage marketing performance data across all channels and tactics to ensure positive ROI
Take ownership of ensuring a brand is defined and represented in the market according to the vision of the company and the company’s values
Delve into cross-platform, cross-channel marketing activity to understand the extract data patterns used to influence strategy
Become the marketing expert that understands customer relationships, customer journeys, and what drive behaviours
Contribute to the design, development, and launch of new products and/or product enhancements
Manage how a brand communicates with the world across all channels and tactics to ensure clarity, inspiration, and on-brand messaging
“Boost your career with our specialized Marketing Programmes, designed to equip young graduates with unparalleled expertise in Marketing Analytics and Marketing Management (with focus on Luxury & Fashion, or Entertainment & Services).
In an era where businesses increasingly rely on data-driven insights, our marketing programmes are tailored to meet the demands of the industry in terms of analyzing metrics such as customer acquisition/ retention, web/mobile analytics etc. Moreover, it equips you with a cutting-edge industry understanding to meet job expectations.”
Guergana Guintcheva
Master Business Management Programme Director
FAQ
You can pursue any number of career paths with an EDHEC MSc in Marketing, for example, as a marketing manager, media planner, product manager, copywriter, web marketer, growth hacker, CRM manager, community manager, digital marketer, acquisitions manager or brand manager. The role of marketing changes with trends in consumption, production and business, demanding flexibility and agility from those who practise it.
Marketing is at the heart of strategic decision-making in all economic sectors, for example, the development of a new product or service and measuring the results. It is the guarantor of a brand and plays a key role in the performance of a company. With the advent of the internet and social networks, marketing has become largely digital, though marketing campaigns can still combine on and offline activities. As a marketer, you will be at the heart of decision-making and customer satisfaction. Marketing is also employed in non-commercial situations, such as the political arena and by non-governmental organisations.
The French Marketing Association defines marketing as follows: “Marketing management brings together the coordinated marketing practices undertaken by organisations to achieve their objectives. These include studying different audiences, their needs, uses, desires and aspirations, creating offerings of products, services and experiences and disseminating these offerings from a market or non-market perspective. According to the Association, marketing "implies the establishment of equitable relationships with various partners, in compliance with regulations, taking into account the future consequences of these practices for all stakeholders and for society at large.”
The seven pillars of marketing are: product, price, promotion, place, packaging, positioning and people.
The seven functions of marketing are: 1. research; 2. promotion; 3. sales; 4. pricing; 5. product placement; 6. financing; and 7. distribution.
Which Master’s degree is right for you?
Take this four-minute test to identify which master’s programme is right for you!
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