How can you turn an industry challenge into a rigorous research proposal, and where can AI help?
Join our upcoming online webinar, organised by EDHEC Business School’s Executive PhD in Business Management programme, to explore the journey from identifying a research topic to developing a structured proposal.
Designed for experienced professionals considering doctoral-level research, the session will explore how professional expertise and industry insight can inspire a meaningful research question, and how academic exchange can help refine and challenge that initial thinking.
It will also look at how AI can support research while keeping academic rigour, critical thinking and human judgement at the centre.
During the session, professors Martin Wetzels and Jana Thiel will cover:
- Finding and refining a research topic
- Turning a real-world challenge into a research question
- Developing research objectives, a literature review and a research design
- Using LLMs and research tools to support literature search and synthesis
- Considering methods in light of the research question and available data
- Keeping human judgement and decision-making at the heart of the process