Appointment of Martin Wetzels as Academic Director of the PhD in Business Management

Dear all,

We are delighted to announce that Martin Wetzels has been appointed Academic Director of the Executive PhD in Business Management at EDHEC Business School.

Martin has spent his career at the frontier of marketing science where rigour meets relevance. His work explores how businesses create value in a world shaped by digital transformation, AI, and shifting customer expectations. It is research that asks hard questions and insists on honest answers, which is precisely the spirit we want at the heart of this programme.

Over the years, he has built a body of work that is both remarkably broad and deeply cited with over 130 publications, more than 42,000 citations, and a place among Stanford University's Top 2% Scientists worldwide. Clarivate recognised him as a Highly Cited Researcher in 2022 and 2023, and he received the AMA SERVSIG Christopher Lovelock Career Contributions Award, one of the most distinguished honours in the service domain, in 2023. He is currently serving as Area Editor for Journal of the Academy of Marketing Science and Associate Editor for Journal of Product Innovation Management and Journal of Service Research. From 2021-2025 he served as Co-Editor for the Journal of Service Research, a role that speaks to his standing in and commitment to the field.

But what sets Martin apart is not only the rankings, it is the way he combines intellectual ambition with a genuine investment in the people around him. He understands what it means to guide experienced professionals through doctoral research: the demands it places on them, and what it takes to help them succeed.

We have every confidence that under his leadership, the Executive PhD in Business Management will grow as a programme where serious research and professional excellence go hand in hand.

Best regards,

Executive PhD in Business Management — EDHEC Business School