Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
Reading time :
26 Jun 2025
Coordinated by EDHEC Business School, the CODEUNITED project (Connecting and Development of UNiversity-oriented InnovaTion Ecosystems through entrepreneurship eDucation) brings together four higher education institutions - Aalto University (Finland), Brunel University London (UK), LAB University of Applied Sciences (Finland) and KTH Royal Institute of Technology (Sweden) - and three business partners: MAZE Impact (Portugal), West London Business (UK) and Cogknit Oy (Finland).