Marie-Catherine Mars

Associate Professor, Deputy Head of faculty - Marketing Nice

Management in Innovative Health Chair Research Associate

Main contributions

Revue Internationale PME (2008)

Discipline: Marketing
Faculty: Marketing
Expertise: Entrepreneurship and Innovation Management


Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry. Her primary research areas revolve around customer experience, alternative consumption practices and marketing innovation. She teaches these subjects for undergraduate and graduate level students. She has received the 2016 AFM/CCMP Best Marketing Case Study award in 2016 and in 2017. She has authored many published case studies (CCMP/ Case Center) and co-authored marketing textbooks (Introduction au Marketing : une nouvelle approche de la consummation, Pearson France). She is an active member of the AFM and NACRA associations.

Publications of Marie-Catherine Mars

13.11.2018 - Case study

Nanoparticules et Solaires : Progrès ou Danger

Marie-Catherine Mars, Mejia Victor

CCMP M2023, November 2018

21.09.2017 - Case study

Packaging you can eat: WikiCells (CASE B)

Peter Daly, Sabine Ruaud, Marie-Catherine Mars, Véronique Boulocher

CCMP M1923(GB), February 2017

01.09.2017 - Case study

Estéban, parfums d'intérieur : coment réussir le déceloppement de la nouvelle gamme Elessen ?

Marie-Catherine Mars

September 2017

18.08.2017 - Book publication

Introduction au marketing Une nouvelle approche de la consommation, 2ème édition

Loick Menvielle, Marie-Catherine Mars, Jean Sylvie, Welte Jean-Baptiste

Pearson, Paris, August 2017

17.08.2017 - Case study

Packaging you can eat: WikiCells - A Qualitative study prior to the launch of a revolutionary packaging. Case A

Peter Daly, Marie-Catherine Mars, Sabine Ruaud, Véronique Boulocher

CCMP M1923(GB), February 2017