Associate Professor, Deputy Head of faculty - Marketing Nice
Management in Innovative Health Chair Research Associate
Revue Internationale PME (2008)
Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry. Her primary research areas revolve around customer experience, alternative consumption practices and marketing innovation. She teaches these subjects for undergraduate and graduate level students. She has received the 2016 AFM/CCMP Best Marketing Case Study award in 2016 and in 2017. She has authored many published case studies (CCMP/ Case Center) and co-authored marketing textbooks (Introduction au Marketing : une nouvelle approche de la consummation, Pearson France). She is an active member of the AFM and NACRA associations.
Publications of Marie-Catherine Mars
Nanoparticules et Solaires : Progrès ou Danger
CCMP M2023, November 2018
Packaging you can eat: WikiCells (CASE B)
CCMP M1923(GB), February 2017
Estéban, parfums d'intérieur : coment réussir le déceloppement de la nouvelle gamme Elessen ?
Introduction au marketing Une nouvelle approche de la consommation, 2ème édition
Pearson, Paris, August 2017