Customer Experience
Marie-Cécile Cervellon (EDHEC): “In this turbulent period, brands are compelled to reconsider what 'luxury' truly means”
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
Understanding why consumers could choose circular luxury
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Arne De Keyser , Professor
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
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Yenee Kim , Assistant Professor
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Richard G. McFarland , ESSEC
Can carbon accounting reshape the way we organise corporate events?
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Naeem Ashraf , Professor
Luxury consumption in China: a story of dynamic transformation
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Michael Antioco , Professor - Dean of Faculty and Research
During uncertain times, for luxury clients: quiet is the new loud
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Michael Antioco , Professor - Dean of Faculty and Research
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Anna Koshevaya , EDHEC MSc in Marketing Management
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
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Alena Kostyk , Associate Professor
[Case by case #9] From resilience to renewed growth: how Paris ZigZag reinvented itself after COVID
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Elie Salameh , Professor, Head of faculty - Accounting, Control & Law
How (and why) user emotions in virtual experiences lead to greater impact
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Alena Kostyk , Associate Professor
Does renting clothes rather than buying them have a real environmental impact?
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Joëlle Vanhamme , Professor
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Pauline Munten , UCLouvain
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Valerie Swaen , UC Louvain