Customer Experience
In the avalanche of content, brands must consider consumers' cognitive fatigue
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Alena Kostyk , Associate Professor
4 questions to Peter Daly & Sabine Ruaud (EDHEC) on the internationalisation of the ‘Made in France’
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Sabine Ruaud , Professor
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Peter Daly , Professor of Management/Leadership
Ludovic Cailluet: ‘When constructing narratives about and around brands, historians must remain impartial “third parties” and not simply be providers of storytelling’
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Ludovic Cailluet , Professor, Associate Dean
AI and Emotions: What Will the Customer Experience Look Like in 2050?
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Alexis Rollin , RnD
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Arne De Keyser , Professor
AI and online shopping: how Shein, Temu and others get you hooked
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Loïc Plé , IESEG School of Management
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Ghassan Paul Yacoub , Associate Professor
Understanding why consumers could choose circular luxury
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Arne De Keyser , Professor
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
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Yenee Kim , Assistant Professor
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Richard G. McFarland , ESSEC
Can carbon accounting reshape the way we organise corporate events?
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Naeem Ashraf , Professor
Luxury consumption in China: a story of dynamic transformation
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Michael Antioco , Professor - Dean of Faculty and Research
![[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk](/sites/default/files/styles/actu_850_480/public/2025-04/2025-04-header-podcast-kostyk-jar.jpg?itok=cu-qLDEx)
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
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Alena Kostyk , Associate Professor
