Customer Experience
Ludovic Cailluet: ‘When constructing narratives about and around brands, historians must remain impartial “third parties” and not simply be providers of storytelling’
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Ludovic Cailluet , Professor, Associate Dean
AI and Emotions: What Will the Customer Experience Look Like in 2050?
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Alexis Rollin , RnD
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Arne De Keyser , Professor
AI and online shopping: how Shein, Temu and others get you hooked
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Loïc Plé , IESEG School of Management
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Ghassan Paul Yacoub , Associate Professor
Understanding why consumers could choose circular luxury
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Arne De Keyser , Professor
Marie-Cécile Cervellon (EDHEC): “In this turbulent period, brands are compelled to reconsider what 'luxury' truly means”
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
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Yenee Kim , Assistant Professor
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Richard G. McFarland , ESSEC
Can carbon accounting reshape the way we organise corporate events?
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Naeem Ashraf , Professor
Luxury consumption in China: a story of dynamic transformation
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Michael Antioco , Professor - Dean of Faculty and Research
![[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk](/sites/default/files/styles/actu_850_480/public/2025-04/2025-04-header-podcast-kostyk-jar.jpg?itok=cu-qLDEx)
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
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Alena Kostyk , Associate Professor
![[Cas par cas #9] Elie Salameh - De la résilience à la croissance retrouvée : comment Paris ZigZag s’est réinventée après le COVID](/sites/default/files/styles/actu_850_480/public/2024-11/2024-11-header-portrait-salameh-cas-par-cas.jpg?itok=KO9jw4PE)
[Case by case #9] From resilience to renewed growth: how Paris ZigZag reinvented itself after COVID
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Elie Salameh , Professor, Head of faculty - Accounting, Control & Law
