Customer Experience
Marie-Cécile Cervellon (EDHEC): “In this turbulent period, brands are compelled to reconsider what 'luxury' truly means”
-
Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
Understanding why consumers could choose circular luxury
-
Arne De Keyser , Professor
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
-
Yenee Kim , Assistant Professor
-
Richard G. McFarland , ESSEC
Can carbon accounting reshape the way we organise corporate events?
-
Naeem Ashraf , Professor
Luxury consumption in China: a story of dynamic transformation
-
Michael Antioco , Professor - Dean of Faculty and Research
During uncertain times, for luxury clients: quiet is the new loud
-
Michael Antioco , Professor - Dean of Faculty and Research
-
Anna Koshevaya , EDHEC MSc in Marketing Management
![[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk](/sites/default/files/styles/actu_850_480/public/2025-04/2025-04-header-podcast-kostyk-jar.jpg?itok=cu-qLDEx)
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
-
Alena Kostyk , Associate Professor
![[Cas par cas #9] Elie Salameh - De la résilience à la croissance retrouvée : comment Paris ZigZag s’est réinventée après le COVID](/sites/default/files/styles/actu_850_480/public/2024-11/2024-11-header-portrait-salameh-cas-par-cas.jpg?itok=KO9jw4PE)
[Case by case #9] From resilience to renewed growth: how Paris ZigZag reinvented itself after COVID
-
Elie Salameh , Professor, Head of faculty - Accounting, Control & Law
How (and why) user emotions in virtual experiences lead to greater impact
-
Alena Kostyk , Associate Professor
Does renting clothes rather than buying them have a real environmental impact?
-
Joëlle Vanhamme , Professor
-
Pauline Munten , UCLouvain
-
Valerie Swaen , UC Louvain