Customer Experience
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
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Yenee Kim , Assistant Professor
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Richard G. McFarland , ESSEC
Can carbon accounting reshape the way we organise corporate events?
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Naeem Ashraf , Professor
Luxury consumption in China: a story of dynamic transformation
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Michael Antioco , Professor - Dean of Faculty and Research
During uncertain times, for luxury clients: quiet is the new loud
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Michael Antioco , Professor - Dean of Faculty and Research
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Anna Koshevaya , EDHEC MSc in Marketing Management
![[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk](/sites/default/files/styles/actu_850_480/public/2025-04/2025-04-header-podcast-kostyk-jar.jpg?itok=cu-qLDEx)
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
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Alena Kostyk , Associate Professor
![[Cas par cas #9] Elie Salameh - De la résilience à la croissance retrouvée : comment Paris ZigZag s’est réinventée après le COVID](/sites/default/files/styles/actu_850_480/public/2024-11/2024-11-header-portrait-salameh-cas-par-cas.jpg?itok=KO9jw4PE)
[Case by case #9] From resilience to renewed growth: how Paris ZigZag reinvented itself after COVID
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Elie Salameh , Professor, Head of faculty - Accounting, Control & Law
Does renting clothes rather than buying them have a real environmental impact?
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Joëlle Vanhamme , Professor
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Pauline Munten , UCLouvain
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Valerie Swaen , UC Louvain
How (and why) user emotions in virtual experiences lead to greater impact
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Alena Kostyk , Associate Professor
Teenagers and advertising: navigating identity in a world of consumption
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Hua Ariel Li , Assistant Professor
Navigating the Digital Landscape: The Power and Perils of Online Reviews
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Arne De Keyser , Professor
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Ivan Gordeliy , Assistant Professor
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Martin Wetzels , Professor