Customer Experience
09.02.2024 - Explore & master
Teenagers and advertising: navigating identity in a world of consumption
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Hua Ariel Li , Assistant Professor
13.11.2023 - Explore & master
Navigating the Digital Landscape: The Power and Perils of Online Reviews
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Arne De Keyser , Professor
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Ivan Gordeliy , Assistant Professor
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Martin Wetzels , Professor
31.08.2023 - Think differently
Sabine Ruaud : « We have a duty to offer a teaching approach that encourages students to free themselves from pseudo-truths »
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Sabine Ruaud , Professor
11.01.2023 - The voice of experience
Meet Martin Wetzels, a world-class scholar in Marketing
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Martin Wetzels , Professor
25.08.2020 - Ways to take action
To developp your brand successfully, you need a good feel for your market
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Marie-Catherine Mars , Associate Professor, Deputy Head of faculty - Marketing Nice
05.11.2019 - Explore & master
The nostalgia revolution
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
25.06.2019 - Think differently
Luxury: do customers prefer foreign brands over national ones?
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
31.05.2019 - Explore & master
The Business of Convenience: Why Marketers Should Be Obsessed with ‘Fast’ and ‘Easy’
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Arne De Keyser , Professor
07.12.2018 - Ways to take action
5 tips for assessing negative customer feedback
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Michael Antioco , Professor - Dean of Faculty and Research
17.09.2017 - Think differently
Searching for the Wisdom of the Crowds on Social Media @ Work
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Mohamed Hédi Charki , Professor
19.06.2017 - Think differently
More Science, Less Magic in Creating Products People Want
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Claire Gately ,
15.04.2017 - Ways to take action
Making a difference with customer experience management
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Arne De Keyser , Professor