Customer Experience
14.05.2025 - Ways to take action
Can carbon accounting reshape the way we organise corporate events?
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Naeem Ashraf , Professor
28.04.2025 - Explore & master
Luxury consumption in China: a story of dynamic transformation
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Michael Antioco , Professor - Dean of Faculty and Research
14.01.2025 - Think differently
During uncertain times, for luxury clients: quiet is the new loud
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Michael Antioco , Professor - Dean of Faculty and Research
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Anna Koshevaya , EDHEC MSc in Marketing Management
03.04.2025 - The voice of experience
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
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Alena Kostyk , Associate Professor
12.02.2025 - The voice of experience
[Case by case #9] From resilience to renewed growth: how Paris ZigZag reinvented itself after COVID
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Elie Salameh , Professor, Head of faculty - Accounting, Control & Law
20.01.2025 - Think differently
Does renting clothes rather than buying them have a real environmental impact?
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Joëlle Vanhamme , Professor
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Pauline Munten , UCLouvain
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Valerie Swaen , UC Louvain
17.01.2025 - Think differently
How (and why) user emotions in virtual experiences lead to greater impact
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Alena Kostyk , Associate Professor
16.01.2025 - Think differently
Martin Wetzels: “In Marketing research, analysis of images and video represents the next frontier for deeper insights”
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Martin Wetzels , Professor
09.02.2024 - Explore & master
Teenagers and advertising: navigating identity in a world of consumption
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Hua Ariel Li , Assistant Professor
13.11.2023 - Explore & master
Navigating the Digital Landscape: The Power and Perils of Online Reviews
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Arne De Keyser , Professor
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Ivan Gordeliy , Assistant Professor
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Martin Wetzels , Professor
31.08.2023 - Think differently
Sabine Ruaud : « We have a duty to offer a teaching approach that encourages students to free themselves from pseudo-truths »
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Sabine Ruaud , Professor
11.01.2023 - The voice of experience
Meet Martin Wetzels, a world-class scholar in Marketing
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Martin Wetzels , Professor