Customer Experience

In the digital era: the future of food labelling in Europe
- Explore & master
In the digital era: the future of food labelling in Europe
  • Vinit Kumar Srivastava , CNPB
  • Axel Tagliavini , CNPB
  • Laura Van Eeckhout , Foresight Factory International Limited
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(Newsletter #30) To persuade, to narrate, to mislead: words at work
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(Newsletter #30) To persuade, to narrate, to mislead: words at work
  • Loick Menvielle , Professor, Management in Innovative Health Chair Director
  • Björn Fasterling , Professor
  • Sylvie Deffayet Davrout , Professor, Leadership Development Chair Director
  • Peter Daly , Professor of Management/Leadership
  • Ludovic Cailluet , Professor, Associate Dean
  • Antoine Henry de Frahan , Affiliate Professor
  • Aurélien Feix , Associate Professor
  • Arnaud Billion , Associate Professor
  • Juan Imbet , Assistant Professor
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Le plus grand danger des entreprises qui se penchent sur leur passé ? S’écarter d’une « juste mémoire » pour instrumentaliser leur histoire
- Explore & master
Who does a company’s past belong to and how can companies stay true to their history?
  • Ludovic Cailluet , Professor, Associate Dean
  • Hélène Gorge , Université de Lille
  • Fatima Regany , Univ. Lille
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Discover the EDHEC Vox Magazine

Powerful Thinking for Promising Tomorrows

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Meet Yenee Kim, an Assistant Professor of Marketing who turns everyday curiosity into experiments on consumer behaviour
- The voice of experience
Meet Yenee Kim, an Assistant Professor of Marketing who turns everyday curiosity into experiments on consumer behaviour
  • Yenee Kim , Assistant Professor
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Customer experience management typically does not fail because of intent, but because of execution
- Ways to take action
Customer experience management typically does not fail because of intent, but because of execution
  • Arne De Keyser , Professor
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(Newsletter #26) Gender, sustainability, organised crime: what's at stake for culture?
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(Newsletter #26) Gender, sustainability, organised crime: what's at stake for culture?
  • Bertrand Monnet , Professor holder of the Criminal Risks Management Chair - Senior Lecturer
  • Hager Jemel-Fornetty , Associate Professor, Diversity & Inclusion Chair Director, Associate Dean for Undergraduate Studies
  • Guergana Guintcheva , Professor
  • Yanina Rashkova , Assistant Professor
  • Sylvain Colombero , Associate Professor
  • Alena Kostyk , Associate Professor
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The circular economy may not be taking off: Here are six ways stakeholders can make it happen
- Ways to take action
The circular economy may not be taking off: Here are six ways stakeholders can make it happen
  • Katrien Verleye , Ghent University
  • Arne De Keyser , Professor
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Restoring and renewing trust: why brands must once again become benchmarks in an uncertain world
- Ways to take action
Restoring and renewing trust: why brands must once again become benchmarks in an uncertain world
  • Patrick Longuet , Associate Professor
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How companies can reduce negative emotions in the aftermath of a crisis
- Ways to take action
How companies can reduce negative emotions in the aftermath of a crisis
  • Paolo Antonetti , Professor
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Luxury consumption in China: a story of dynamic transformation
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Luxury consumption in China: a story of dynamic transformation
  • Michael Antioco , Professor - Dean of Faculty and Research
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Meet Arne De Keyser, a Professor of marketing and a framework-builder for better customer experiences
- The voice of experience
Meet Arne De Keyser, a Professor of marketing and a framework-builder for better customer experiences
  • Arne De Keyser , Professor
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(Newsletter #21) Past, present, future: brands facing tough questions
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(Newsletter #21) Past, present, future: brands facing tough questions
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In the avalanche of content, brands must consider consumers' cognitive fatigue
- Ways to take action
In the avalanche of content, brands must consider consumers' cognitive fatigue
  • Alena Kostyk , Associate Professor
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4 questions to Sabine Ruaud & Peter Daly (EDHEC) on the internationalisation of the ‘Made in France’
- Explore & master
4 questions to Peter Daly & Sabine Ruaud (EDHEC) on the internationalisation of the ‘Made in France’
  • Sabine Ruaud , Professor
  • Peter Daly , Professor of Management/Leadership
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Ludovic Cailluet : « Dans la construction des narratifs sur et autour des marques, l’historien doit rester ce « tiers » orienté par l’impartialité, et ne pas être un simple fournisseur de storytelling »
- Think differently
Ludovic Cailluet: ‘When constructing narratives about and around brands, historians must remain impartial “third parties” and not simply be providers of storytelling’
  • Ludovic Cailluet , Professor, Associate Dean
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