Customer Experience

During uncertain times, for luxury consumers: quiet is the new loud
14.01.2025 - Think differently
During uncertain times, for luxury clients: quiet is the new loud
  • Michael Antioco , Professor - Dean of Faculty and Research
  • Anna Koshevaya , EDHEC MSc in Marketing Management
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[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
03.04.2025 - The voice of experience
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
  • Alena Kostyk , Associate Professor
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(Newsletter #14) ESG, climate finance, green bonds... EDHEC on the frontline: what’s next?
19.02.2025 -
(Newsletter #14) ESG, climate finance, green bonds... EDHEC on the frontline: what’s next?
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Discover the EDHEC Vox Magazine

Powerful Thinking for Promising Tomorrows

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[Cas par cas #9] Elie Salameh - De la résilience à la croissance retrouvée : comment Paris ZigZag s’est réinventée après le COVID
12.02.2025 - The voice of experience
[Case by case #9] From resilience to renewed growth: how Paris ZigZag reinvented itself after COVID
  • Elie Salameh , Professor, Head of faculty - Accounting, Control & Law
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(Newsletter #13) Emotions & decisions: an underestimated combo?
22.01.2025 -
(Newsletter #13) Emotions & decisions: an underestimated combo?
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Louer ses vêtements plutôt que les acheter a-t-il un vrai impact environnemental ?
20.01.2025 - Think differently
Does renting clothes rather than buying them have a real environmental impact?
  • Joëlle Vanhamme , Professor
  • Pauline Munten , UCLouvain
  • Valerie Swaen , UC Louvain
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How (and why) user emotions in virtual experiences lead to greater impact
17.01.2025 - Think differently
How (and why) user emotions in virtual experiences lead to greater impact
  • Alena Kostyk , Associate Professor
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Martin Wetzels: “In Marketing research, analysis of images and video represents the next frontier for deeper insights”
16.01.2025 - Think differently
Martin Wetzels: “In Marketing research, analysis of images and video represents the next frontier for deeper insights”
  • Martin Wetzels , Professor
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Teenagers and Advertising: Navigating Identity in a World of Consumption
09.02.2024 - Explore & master
Teenagers and advertising: navigating identity in a world of consumption
  • Hua Ariel Li , Assistant Professor
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(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
14.11.2023 -
(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
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Navigating the Digital Landscape: The Power and Perils of Online Reviews
13.11.2023 - Explore & master
Navigating the Digital Landscape: The Power and Perils of Online Reviews
  • Arne De Keyser , Professor
  • Ivan Gordeliy , Assistant Professor
  • Martin Wetzels , Professor
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Sabine Ruaud : « On se doit de proposer une pédagogie qui pousse les étudiants à s’affranchir des pseudo-vérités »
31.08.2023 - Think differently
Sabine Ruaud : « We have a duty to offer a teaching approach that encourages students to free themselves from pseudo-truths »
  • Sabine Ruaud , Professor
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11.01.2023 - The voice of experience
Meet Martin Wetzels, a world-class scholar in Marketing
  • Martin Wetzels , Professor
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25.08.2020 - Ways to take action
To developp your brand successfully, you need a good feel for your market
  • Marie-Catherine Mars , Associate Professor, Deputy Head of faculty - Marketing Nice
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05.11.2019 - Explore & master
The nostalgia revolution
  • Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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