The circular economy in fashion: the new normal

Written on 27 September 2021.

The sixth episode of EDHEC Vox Podcast, and the first of the new academic year, is devoted to the circular economy in fashion.   

In the podcast, Adrien Deslous-Paoli, founder of the De Rigueur bureau and alumnus 2014, questions Marie-Cécile Cervellon, PhD, Professor of Marketing, and Laurine Poulet, MSc in Marketing student, on the challenges facing the fashion business today.

Heavily challenged by the market and new generations of consumers more engaged with sustainability, the industry is calling its practices into question. One possible response is the circular economy.

The podcast explains how, above and beyond the climate and societal challenges they face, fashion brands have every interest in opting for new practices like upcycling, second hand or rental in a market that remains just as competitive.  

We hope you enjoy this new episode of EDHEC Vox Podcast and look forward to seeing you again shortly for the next episode.

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