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EDHEC's Global MBA: Unlocking diverse perspectives and leadership skills

#MyMBAStory - Veronica Sigurdson from Canada shares insights into her learning journey

Reading time :
7 Jul 2023
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Veronica Sigurdson, an experienced marketing and communications consultant from Canada, found the perfect fit with EDHEC's Global MBA programme. She greatly appreciates the programme's diverse cohort and soft skills development, which have broadened her perspectives and honed her management capabilities. As an active part of the Marketing Club and the Social Impact and Diversity Club, Veronica brings her expertise to the table while immersing herself in the vibrant Nice community in France. Her experience at EDHEC is a mix of intense study, a diverse setting, and eye-opening moments. In this video, Veronica offers a glimpse into her journey, aspirations, and the empowering impact of her MBA adventure. 

[Music] 

Hi, my name is Veronica Sigurdson. Before doing my MBA, I was working as a marketing and communications consultant in Canada. Previously, I had done my undergraduate degree in commerce with a specialisation in international management, so the concept of Business School was not completely new to me. But I had focused a bit more on a marketing and communications path, so I really wanted to get back to that holistic view of business and organisations to be able to take on different types of roles moving forward.  

I chose EDHEC because I was looking very specifically for a one-year MBA programme that had a global focus. It was not necessarily needed to be in France, but once I saw EDHEC and the reputation that French business schools have, as well as the reputation EDHEC had in the global community, I knew it was the right fit. 

[Music] 

My cohort in the Global MBA is incredibly supportive and obviously a very diverse group of people. It has been such a pleasure getting to know everyone and working with them, and I think that this exposure to different types of people and different lines of experience will be really helpful moving forward. 

The most impactful part of my MBA has really been the soft skills element, where we learn more about our strengths and weaknesses and how to work with them and harness them to be the best managers that we can be. Two elements outside of class that I'm participating in for the Global MBA are the Marketing Club and the Social Impact and Diversity Club. I joined the Marketing Club so that I could bring some of my expertise and share that with the cohort and find a way to contribute in some way outside of the classroom. For the Social Impact and Diversity Club, I am the Vice President of Operations. I really wanted to learn more about sustainability and the social impact we can have coming out of the MBA and a way to move some of these projects forward that I am passionate about.  

While the EDHEC Global MBA is very intensive and it keeps us very busy, it is amazing to be living in a place as beautiful as Nice, France, being able to go to the beach after classes to unwind, having the coast right there and an amazing vibrant community in the city center, restaurants, festivals. It really does not stop, but it has a lot to offer outside of the classroom as well.  

If I had to sum up my MBA experience in three words, it would be intense, diverse and eye-opening. 

[Music] 

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