Inside the MSc in Creative Industries, Entertainment and Arts Management: An Interview with Guergana Guintcheva

What makes the MSc in Creative Industries, Entertainment and Arts Management unique in terms of its curriculum and learning experience?

The MSc in Creative Industries, Entertainment and Arts Management offers an integrated combination of cutting edge academic knowledge in all key management disciplines and sector specific insights into arts, media, entertainment and cultural organisations, profit and not for profit. Students follow a curriculum designed to reflect the latest shifts in the global creative economy, with a strong emphasis on project management, audience and fan engagement, innovative business models and the entire value chain of creative offerings. In the second semester, they benefit from an immersive experience in Paris and its creative ecosystem, including a dedicated hackathon focused on these industries.

How does the programme reflect the evolution of the creative industries today?

The programme has been designed to reflect the reality of today’s creative industries, where cultural projects operate in a global, data driven and highly competitive environment. It equips students with strong general management skills such as marketing, accounting, project and value chain management, while applying these concepts to the specific governance structures, constraints and opportunities of arts, media and entertainment organisations through dedicated case studies and practical applications. Important societal topics such as sustainability and diversity & inclusion are also embedded throughout the curriculum, preparing students to manage creative projects with a strong sense of social and environmental responsibility.
 

For whom is this MSc designed?

The MSc is designed for driven individuals who want to build a management career within the international creative economy, whether they come from a background in business, finance, the humanities, social sciences or the arts. It is particularly suited to students who are passionate about arts, culture, entertainment, media or publishing and who want to complement their creative sensitivity with strong management and strategy skills. 

The programme is also relevant for students interested in the luxury sector, as luxury and the arts are closely connected. The creative industries focus provides an additional layer of expertise that helps graduates stand out in an increasingly competitive luxury job market.

What practical experiences or industry projects will students work on during the MSc?

Throughout the MSc, students work on applied projects that reflect the realities of creative and cultural organisations. They participate in hackathons, case studies with professionals and partner institutions in the cultural and creative sectors, where they analyse real activities, formulate recommendations and refine their consulting and project management skills. 
The programme structure combines an on campus academic phase with a Hackathon LearnEx in Paris, allowing students immerse themselves in the richness of the French creative and cultural environment. 
 

What career opportunities and roles can graduates expect after the programme?

Graduates can pursue a wide range of roles across the arts, culture, entertainment and media industries, in both profit and not-for-profit organisations, including art foundations, film companies, museums, publishing houses and video games studios. 

Typical positions include project or production manager within cultural institutions, marketing or communication manager for entertainment and media brands, audience development or community manager, sponsorship and fundraising officer, as well as roles in publishing, festivals, live events or creative start ups. The programme’s strong managerial foundation also opens opportunities in broader areas such as strategy, consulting and business development.

What makes this redesigned MSc Creative stand out internationally today?

Cultural and creative industries are now one of the fastest growing segments of the global economy, generating over 2.25 trillion dollars in annual revenues and supporting nearly 30 million jobs worldwide. 

But these industries are highly heterogeneous, bringing together subsectors such as music, film, performing and visual arts, video games, publishing, museums, each with its own value chains, business models and professional cultures. The MSc in Creative Industries, Entertainment and Arts Management responds to this reality by offering strong academic foundations in core management disciplines — including marketing, accounting, project management and value chain management — and systematically applying them to the specificities of different creative subsectors through dedicated cases, projects and industry interaction. 

The programme’s location in France is also a major asset: France is internationally recognised as a powerhouse in cultural and creative industries, cinema, museums, performing arts, fashion and publishing, combining a rich heritage with strong public support and a dense ecosystem of institutions and companies.