The Business of Luxury Summer Programme
Introducing a unique summer programme, The Business of Luxury, where you will experience luxury retail, yachting, fragrances, ultra hospitality, palaces, automobile, private jets, events in the perfect location: Nice, a UNESCO World Heritage site.
Financial Times 2022
QS 2023
Start date
June 24th, 2024
Application deadline
March 20th, 2024
THE FRENCH RIVIERA: THE PERFECT LOCATION TO STUDY LUXURY
Have you ever wondered why France is the coutry of origin of so many luxury brands? Why the South of France hosts most of world-class fragrances and ultra-luxury events and services?
Studying luxury management in Nice, a UNESCO World Heritage site, will allow students to experience luxury retail, yachting, fragrances, ultra hospitality, palaces, automobile, private jets, events, etc at their fingers tips.
During 2 weeks, master or upper undergraduate students of the Business of Luxury summer programme will understand the luxury sector and its specificities in a location where famous brands originate from. Upon completion of the programme, students will receive 6 ECTS (3 international credits).
Overview
LEARNING GOALS
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Gain a good understanding of the luxury industry, services and brands
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Understand the key specificities of a luxury strategy
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Master the wide spectrum of the luxury sector
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Learn the key principles of management in the luxury industry to manage customer experience
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Apply your learnings in different sectors
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Discover how sustainability is incorporated in the luxury industry
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Understand what ‘value’ means in the luxury sector
Courses
TEACHING METHODS
Our teaching methods aim to give you the core skills you need to succeed in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop practical skills and design creative strategies for business success. Our methodology includes:
- Core curriculum
- Applied learning
- "Learning by doing" method
Core modules are classes that must be taken by all students of the programme.
The luxury industry is a major aspect of the French economy.
The course will provide students with a cultural, historical and economic overview of the industry and will introduce them to the specificities of a luxury strategy, with a focus on the customer experience in stores.
The Fragrances & Cosmetics sector is one of France’s industry flagships.
Upon completion of this course, participants will be able to better apprehend the evolution of this industry towards more sustainability, and develop a pertinent offering on the market. One day will be dedicated to visiting the Grasse fragrance ecosystem
The delivery of luxury services and experiences is booming — much of Which is driven by hospitality.
This course gives students the keys to understanding, creating and managing value in the luxury services sector, with a focus on the luxury hospitality sector. One day will be dedicated to visiting the Monaco Luxury ecosystem.
- Combine solid learnings in a perfect location
- Understand the luxury ecosystem on the French Riviera (golden triangle: Monaco-Cannes-Grasse with Nice as the epicentre)
- Get exposed to the ultimate luxury industry in a wide range of sectors (retail, yachting, fragrances, ultra hospitality, palaces, automobile, private jets, events)
- Get close to the ULTRA hospitality sector (Cannes)
Marie-Cécile Cervellon
Marie-Cécile Cervellon
Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref.
Marie-Catherine Mars
Marie-Catherine Mars
Management in Innovative Health Chair Research Associate
Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry.
Audrey Megier
Audrey Megier
Head of Communication Department of Robertet
Audrey Mégier is at the head of Communication Department of Robertet in Grasse, the world leading company specialized in natural raw materials for the fragrances and flavors industry.
EXAMPLE OF CASE STUDIES
• Le Martinez Hotel by Hyatt
• Chopard & Hermès
• Monte Carlo Société des Bains de Mer
KEY COMPANY VISITS
- Lancôme Domaine de la Rose, fragrance house in Grasse
- GlobeAir, Private Jet Charter company in Monaco
- Château de Crémat, vineyard in Nice
Application & Fees
MINIMUM REQUIREMENTS
The programme is open to Master students. Upper bachelor level students (Bachelor 3 or 4) with good academic results are eligible to apply. Students must be able to demonstrate proficiency in English equivalent to B2 level. For exchange students, a letter from the home institution certifying the student’s proficiency will be accepted.
TUITION FEES
Service fees: € 600
Tuition fees: € 2 600 for free movers / tuition fees waived for students nominated by EDHEC’s partner universities to join the programme as part of the general exchange agreement. These students only pay the service fees.
*Tuition fees are provided for information only and are subject to change
WHO CAN APPLY TO ATTEND AN EDHEC SUMMER PROGRAMME?
Graduate students from a partner university as well as free movers who comply with the minimum requirements.
HOW DO I APPLY TO ATTEND A SUMMER PROGRAMME?
Limited places are available therefore students should fill in the EDHEC Summer Programme application file as soon as possible, and email [email protected]
APPLICATION PROCEDURE FOR EXCHANGE STUDENTS
We strongly recommend exchange students to contact their home institution to comply with the following deadlines:
- Feb 1st- March 8th: online nomination procedure by the home institution
- March 11th - March 20th: online application procedure for nominated students
Travel costs to & from France, personal insurance, accommodation, personal expenses, books, passports & visas and anything not listed.
Payment of the programme and service fees must be received to confirm registration to the summer programme. This will allow students to receive their letter of enrollment, accommodation contacts and any documents needed to obtain their visa.
- Refund 100% of the total fees if cancellation occurs before 24th of May 2024 (1 month before the start of the programme startt – for valid official reasons: medical issues / visa refusal / "force majeur")
- Refund 50% of the total fees if cancellation occurs before 10th of June 2024 (2 weeks before the start of the programme – for valid official reasons: medical issues / visa refusal/ "force majeur")
- No refund if cancellation occurs after the 10th of June
Practical Info
PRACTICAL INFO OF THE SUMMER PROGRAMME
EDHEC Business School the Summer Programme based on its Nice Campus allowing participants to gain substantial learnings whilst enjoying the beauty of the French Riviera. The below information highlights a number of useful information prior to applying or arriving in France.
Apply via: [email protected]
Registered participants will receive a list of different types of accommodations available near the campus. Students may also find their own housing via dedicated platforms.
Students without a European union or EEA passport must have a visa to study within the summer programmes. EDHEC’s international relations office provides all registered students with an enrollment letter.
For further information regarding the visa application process, students should contact the French embassy in their country of residence.
