Hua Ariel Li

Assistant Professor

MSc in Marketing Management Director

Main contributions

International Journal of Management Reviews (2024), Journal of Retailing (2020), International Journal of Market Research (2020), Academy of Management Proceedings (2018), Advances in Consumer Research (2011)

Discipline: Marketing
Faculty: Marketing
Expertise: Information Processing, Consumer Socialization and Communication, Information Privacy Concerns, Cross-Cultural Quantitative Research, Measurement models


Dr. Hua (Ariel) LI is the director of MSc in Marketing Management. Prior to joining EDHEC, she had 15 years of experience working as faculty member or lecturer in multiple French business schools, including EMLYON, KEDGE, and SKEMA. Dr. LI holds a Ph.D. in Marketing from Aix Marseille University (IAE Aix Management School) in France and B.A in Management of Information Systems from Xian Jiaotong University in China. Dr. LI conducts research in the areas of consumer socialization and information processing, with emphasis on cultural, ethical, and public policy issues. She has published in Journal of Retailing, International Journal of Management Reviews, International Journal of Market Research, Academy of Management Proceedings, and European Advances in Consumer Research. Dr. LI teaches at the MBA, Master, and undergraduate levels and has received multiple teaching awards. She has taught courses on consumer behavior, marketing research, principles of marketing, international marketing, digital marketing, business statistics, marketing analytics, data analysis and marketing performance. 

Publications of Hua Ariel Li

16.02.2024 - EDHEC publication

(Newsletter #4) Without a collective approach, can we (really) combat our individual vulnerabilities?

Hua Ariel Li, Bertrand Monnet, Rania Labaki, Laura Lacombe, Loick Menvielle, Camille Pradies, Guergana Guintcheva

EDHEC VOX, February 2024

09.02.2024 - EDHEC publication

Teenagers and Advertising: Navigating Identity in a World of Consumption

Hua Ariel Li

EDHEC VOX, February 2024

01.02.2024 - Article in a peer reviewed journal

Dynamic capabilities measurement safari: A roadmap

Hua Ariel Li, Olga Bruyaka, Christiane Prange

International Journal of Management Reviews, February 2024