New Consumption Modes

[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
03.04.2025 - The voice of experience
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
  • Alena Kostyk , Associate Professor
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L'Europe de l'entrepreneuriat responsable
18.03.2025 - Think differently
Responsible Entrepreneurship, European Style
  • Yasmine Machwate , EDHEC Centre for Responsible Entrepreneurship
  • Justine Soudier , Deputy Director of the Centre for Responsible Entrepreneurship and Director of EDHEC Entrepreneurs
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Femmes et santé numérique : une médecine vraiment inclusive ?
19.03.2025 - Ways to take action
Women and digital health: a truly inclusive medicine?
  • Loick Menvielle , Professor, Management in Innovative Health Chair Director
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Discover the EDHEC Vox Magazine

Powerful Thinking for Promising Tomorrows

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Louer ses vêtements plutôt que les acheter a-t-il un vrai impact environnemental ?
20.01.2025 - Think differently
Does renting clothes rather than buying them have a real environmental impact?
  • Joëlle Vanhamme , Professor
  • Pauline Munten , UCLouvain
  • Valerie Swaen , UC Louvain
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How (and why) user emotions in virtual experiences lead to greater impact
17.01.2025 - Think differently
How (and why) user emotions in virtual experiences lead to greater impact
  • Alena Kostyk , Associate Professor
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(Newsletter #12) Discover the brand-new version of the EDHEC Vox magazine
17.12.2024 -
(Newsletter #12) Discover the brand-new version of the EDHEC Vox magazine
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Musées et réalité virtuelle : une nouvelle ère pour la culture ?
11.12.2024 - Explore & master
Museums and virtual reality: a new era for culture?
  • Alena Kostyk , Associate Professor
  • Laurence Dessart , HEC Liege
  • Kirsten Cowan , University of Edinburgh
  • Michael Schyns , HEC Liege
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(Newsletter #10) New Generations: Old Questions?
22.10.2024 -
(Newsletter #10) New Generations: Old Questions?
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Joaillerie: diamants de synthèse et RSE peuvent-ils séduire les millennials ?
11.10.2024 - Ways to take action
Jewellery: can synthetic diamonds and CSR appeal to millennials?
  • Sabine Ruaud , Professor
  • Catherine Lejealle , ISC PBS
  • Thierry Delécolle ,
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(Newsletter #9) Entrepreneurs: with great potential comes great responsibility?
20.09.2024 -
(Newsletter #9) Entrepreneurs: with great potential comes great responsibility?
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[Cas par cas #8] Mode et entrepreneuriat responsable : l’histoire de La Gentle Factory
13.09.2024 - The voice of experience
[Case by case #8] P. Daly et S. Ruaud - Fashion and responsible entrepreneurship: the story of La Gentle Factory
  • Peter Daly , Professor of Management/Leadership
  • Sabine Ruaud , Professor
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« Super Mario Bros », « Assassin’s Creed », « Uncharted »… les jeux vidéo au cinéma, un pari gagnant ?
02.07.2024 - Explore & master
"Super Mario Bros", "Assassin's Creed", "Uncharted"... video games and the big screen: a winning bet?
  • Guergana Guintcheva , Professor
  • Philippe Aurier , University of Montpellier
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(Newsletter #8) LinkedIn, ChatGPT, Slack: using them less... or using them better?
20.06.2024 -
(Newsletter #8) LinkedIn, ChatGPT, Slack: using them less... or using them better?
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A la rencontre de Marie-Cécile Cervellon, une professeure de marketing engagée, qui explore le luxe sous toutes ses coutures
17.06.2024 - The voice of experience
Meet Marie-Cécile Cervellon, a committed marketing professor who explores luxury from every angle
  • Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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Pourquoi et comment les consommateurs rédigent-ils des avis ?
22.04.2024 - Think differently
How Ratings Systems Shape User Behavior in the Gig Economy
  • Arne De Keyser , Professor
  • Christophe Lembregts , RS Erasmus Univ.
  • Jeroen Schepers , Eindhoven University of Technology
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