New Consumption Modes
13.09.2024 - The voice of experience
[Case by case #8] P. Daly et S. Ruaud - Fashion and responsible entrepreneurship: the story of La Gentle Factory
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Peter Daly , Professor
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Sabine Ruaud , Professor
02.07.2024 - Explore & master
"Super Mario Bros", "Assassin's Creed", "Uncharted"... video games and the big screen: a winning bet?
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Guergana Guintcheva , Professor
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Philippe Aurier , University of Montpellier
17.06.2024 - The voice of experience
Meet Marie-Cécile Cervellon, a committed marketing professor who explores luxury from every angle
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
22.04.2024 - Think differently
How Ratings Systems Shape User Behavior in the Gig Economy
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Arne De Keyser , Professor
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Christophe Lembregts , RS Erasmus Univ.
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Jeroen Schepers , Eindhoven University of Technology
10.04.2024 - The voice of experience
Meet Bastiaan van der Linden, the sustainability professor who bridges divides
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Bastiaan Van Der Linden , Associate Professor
28.03.2024 - The voice of experience
[case by case #6] Peter Daly and Sabine Ruaud: why is the eco-branding strategy of Cabaïa a success?
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Peter Daly , Professor
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Sabine Ruaud , Professor
08.03.2024 - The voice of experience
Meet Joëlle Vanhamme, a professor who has turned marketing into a lever for sustainability
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Joëlle Vanhamme , Professor
06.03.2024 - Think differently
Beyond Growth: How to Unveil the Path to Sustainable Business in a Post-Growth Era?
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Thomas B. Long , Associate Professor
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Giacomo Buzzao , (Ca’Foscari University of Venice)
12.02.2024 - Think differently
Healthcare faces the dual challenge of digitalisation and illiteracy
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
09.02.2024 - Explore & master
Teenagers and advertising: navigating identity in a world of consumption
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Hua Ariel Li , Assistant Professor
12.01.2024 - The voice of experience
[Case by case #4] Karin Kollenz-Quétard: Dollar Shave Club – disrupting the shaving industry
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Karin Kollenz-Quétard , Professor
03.01.2024 - Think differently
Health: the unsuspected power of influencers on social networks
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
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Rupanwita Dash , Management in Innovative Health Chair Senior Research Assistant