New Consumption Modes

Shopping en ligne : comment Shein, Temu et les autres utilisent l’IA pour vous rendre accro
- Think differently
AI and online shopping: how Shein, Temu and others get you hooked
  • Loïc Plé , IESEG School of Management
  • Ghassan Paul Yacoub , Associate Professor
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(Newsletter #20) Responsibility, authenticity, circularity... is the luxury sector navigating in the right direction?
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(Newsletter #20) Responsibility, authenticity, circularity... is the luxury sector navigating in the right direction?
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Meet Arne De Keyser, a Professor of marketing and a framework-builder for better customer experiences
- The voice of experience
Meet Arne De Keyser, a Professor of marketing and a framework-builder for better customer experiences
  • Arne De Keyser , Professor
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Discover the EDHEC Vox Magazine

Powerful Thinking for Promising Tomorrows

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Thibaut Joltreau (EDHEC) : « Le secteur du luxe, parce qu’il n’est pas soumis à une logique de volume mais de valeur, peut montrer la voie de l’innovation circulaire »
- Explore & master
Thibaut Joltreau (EDHEC): "Because it is driven by value rather than volume, the luxury sector can lead the way in circular innovation"
  • Thibaut Joltreau , Assistant Professor
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Marie-Cécile Cervellon (EDHEC): “In this turbulent period, brands are compelled to reconsider what “luxury” truly means”
- Explore & master
Marie-Cécile Cervellon (EDHEC): “In this turbulent period, brands are compelled to reconsider what 'luxury' truly means”
  • Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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Understanding why consumers could choose circular luxury
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Understanding why consumers could choose circular luxury
  • Arne De Keyser , Professor
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Millennial pink, Gen-Z Yellow, Brat Green… Décris-moi tes couleurs préférées, je devinerai ta génération
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Millennial pink, Gen-Z Yellow, Brat Green... Tell me your favourite colours, and I'll guess your generation
  • Bideaux Rose K. , Sorbonne Université
  • Sabine Ruaud , Professor
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Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
- Ways to take action
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
  • Yenee Kim , Assistant Professor
  • Richard G. McFarland , ESSEC
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Large companies at the forefront of the sustainability challenge
- Explore & master
Large companies at the forefront of the sustainability challenge
  • Thomas B. Long , Associate Professor
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L’industrie du café, un modèle d’équilibre entre pragmatisme et idéalisme
- Explore & master
The coffee industry, a model of balance between pragmatism and idealism
  • Camille Pradies , Associate Professor
  • Patrick Lê , Neoma Business School
  • Andrea Tunarosa , University of Tampa
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(Newsletter #17) Think differently, act effectively
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(Newsletter #17) Think differently, act effectively
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When the “Crowd” Invests in “Green”: How Equity Crowdfunding Fuels Jobs and Sustainability
- Think differently
When the “crowd” invests in “green”: how equity crowdfunding fuels jobs and sustainability
  • Magnus Blomkvist , Associate Professor
  • Anup Basnet , Western University
  • Aristogenis Lazos , Audencia
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Can carbon accounting reshape the way we organise corporate events?
- Ways to take action
Can carbon accounting reshape the way we organise corporate events?
  • Naeem Ashraf , Professor
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Et si payer en monnaie locale nous rendait plus solidaires ? Le cas de l’Eusko Basque
- Ways to take action
What if local currencies were more ‘solidarity-based’? The case of the Basque Eusko
  • Hayyan Alia-Thorey , Senior Lecturer
  • Eli Spiegelman , Burgundy School of Business
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[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
- The voice of experience
[podcast] Virtual Reality Marketing: What Does It Mean to Have a 3D Experience? - Alena Kostyk
  • Alena Kostyk , Associate Professor
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