New Consumption Modes
Restoring and renewing trust: why brands must once again become benchmarks in an uncertain world
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Patrick Longuet , Associate Professor
4 questions to Peter Daly & Sabine Ruaud (EDHEC) on the internationalisation of the ‘Made in France’
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Sabine Ruaud , Professor
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Peter Daly , Professor of Management/Leadership
AI and online shopping: how Shein, Temu and others get you hooked
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Loïc Plé , IESEG School of Management
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Ghassan Paul Yacoub , Associate Professor
Understanding why consumers could choose circular luxury
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Arne De Keyser , Professor
Thibaut Joltreau (EDHEC): "Because it is driven by value rather than volume, the luxury sector can lead the way in circular innovation"
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Thibaut Joltreau , Assistant Professor
Millennial pink, Gen-Z Yellow, Brat Green... Tell me your favourite colours, and I'll guess your generation
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Bideaux Rose K. , Sorbonne Université
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Sabine Ruaud , Professor
Adaptive selling: how personalised sales strategies can restore the competitive edge of physical retail
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Yenee Kim , Assistant Professor
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Richard G. McFarland , ESSEC
Large companies at the forefront of the sustainability challenge
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Thomas B. Long , Associate Professor
The coffee industry, a model of balance between pragmatism and idealism
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Camille Pradies , Associate Professor
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Patrick Lê , Neoma Business School
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Andrea Tunarosa , University of Tampa
When the “crowd” invests in “green”: how equity crowdfunding fuels jobs and sustainability
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Magnus Blomkvist , Associate Professor
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Anup Basnet , Western University
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Aristogenis Lazos , Audencia