New Consumption Modes

(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
14.11.2023 -
(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
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Navigating the Digital Landscape: The Power and Perils of Online Reviews
13.11.2023 - Explore & master
Navigating the Digital Landscape: The Power and Perils of Online Reviews
  • Arne De Keyser , Professor
  • Ivan Gordeliy , Assistant Professor
  • Martin Wetzels , Professor
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[Cas par cas #2] Ludovic Cailluet : les enseignements de Yuka, une entreprise à impact en plein essor
13.11.2023 - The voice of experience
[Case by case #2] Ludovic Cailluet: lessons from Yuka, a fast-growing impact company
  • Ludovic Cailluet , Professor, Associate Dean
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À la rencontre de Guergana Guintcheva, une professeure héroïne de sa propre histoire
09.05.2023 - The voice of experience
Meet Guergana Guintcheva, a Professor who is the hero of her own story
  • Guergana Guintcheva , Professor
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27.02.2023 - Ways to take action
Product reparability: durability versus reliability, what are the communication issues?
  • Joëlle Vanhamme , Professor
  • Pauline Munten , UCLouvain
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11.01.2023 - The voice of experience
Meet Professor Martin Wetzels, a world-class scholar in Marketing
  • Martin Wetzels , Professor
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21.11.2022 - Ways to take action
Gender stereotypes in video game narratives
  • Guergana Guintcheva , Professor
  • Hager Jemel-Fornetty , Associate Professor, Diversity & Inclusion Chair Director
  • Laura Lacombe , EDHEC
  • Isis Beloslava Daudé , EPFL
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14.11.2022 - Ways to take action
Marketing and children’s unhealthy eating habits: a call for change
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13.09.2022 - Ways to take action
3D Food Printing: what are the main adoption challenges ahead?
  • Sachin Kamble , Professor
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02.06.2022 - Ways to take action
Circularity versus linearity: how to transform existing economic models?
  • Maria Figueroa-Armijos , Associate Professor of Entrepreneurship
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15.12.2021 - Explore & master
EDHEC VOX PODCAST: EPISODE #7: The Corporate Social Networks
  • Mohamed Hédi Charki , Associate Professor
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27.09.2021 - Explore & master
EDHEC VOX PODCAST : EPISODE #6 – The circular economy in fashion: the new normal
  • Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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05.02.2020 - Ways to take action
Skills developed through video games
  • Guergana Guintcheva , Professor
  • Geneviève Houriet Segard , EDHEC NewGen Talent Centre Adjunct Director
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05.11.2019 - Explore & master
The nostalgia revolution
  • Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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12.07.2019 - The voice of experience
Feeding the world - Sophie Bellon, SODEXO
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