Thought Leadership | Is Your Customer Experience Strategy Really Working?
Bridge the gap between customer experience vision and reality
Is what you believe you are delivering truly aligned with what your customers experience?
Customer experience (CX) is at the heart of every successful organisation. Yet there is often a gap between what businesses believe they deliver and what customers actually experience. Join our Marketing Professor Arne De Keyser as he explains why customer experience often starts with good intentions but falls short in execution.
Drawing on research and real-world examples, this webinar will show how organisations can move beyond ambition and build customer experiences that truly live up to their promises.
Why attend?
- Understand why many CX programmes fail despite strong strategic intent
- Learn how customer experiences emerge from touchpoints and why context matters
- Identify the key building blocks required to design and implement effective CX
- Recognise the limits of AI in customer experience strategy
Event Details:
📅 Date: April 22, 2026
🕑 Time: 02:00 PM | Duration: 45 min
💻 Format: Online
🌐 Language: English
Register now and join us for this empowering and engaging session in English.