Ghassan Paul Yacoub (EDHEC) ranked by Poets & Quants among the “Best 40-Under-40 MBA Professors”
After Inge de Clippeleer in 2024, another EDHEC Faculty member has just been ranked by Poets & Quants among the Best 40-Under-40 MBA Professors: Ghassan Paul Yacoub, Associate Professor at EDHEC and Academic Director of the Global MBA.

EDHEC Business School is proud to announce that Ghassan Paul Yacoub has been recognized by Poets & Quants in the world top 40 of MBA professors (under 40 years old) — a distinction that highlights his outstanding commitment to education and to shaping the future of business leadership.
At just 39 years old, Professor Yacoub has already made a significant impact within the EDHEC community. He is the creator and lead instructor of the course entitles “Artificial Intelligence for Business”, the school’s first fully integrated AI course designed for MBA and Executive MBA students. This forward-thinking course equips participants with the strategic and technological tools to make informed, future-ready decisions across marketing, finance, and human resources.
“Professor Yacoub brings a rare combination of strategic insight, technical expertise, and human-centered pedagogy to the classroom,” says Sandra Richez, Director of the EDHEC Global MBA. “His innovative teaching helps our students navigate complexity with confidence, preparing them to lead in a world increasingly shaped by AI and digital transformation.”
Ghassan Paul Yacoub’s teaching style is anchored in mentorship, inclusivity, and a clear drive to connect academic theory to real-world practice. His recent research explores the implications of generative AI on job design and productivity, positioning him at the forefront of digital transformation in management education.
He holds a PhD from Bayes Business School (formerly Cass) and has joined EDHEC in September 2024. His academic research - published in renowned international journals - focuses on the sources, capture of value and management of strategic, innovation and entrepreneurial processes within, outside and between companies. Prior to his academic career, he worked as an M&A Investment Banker at advisory boutiques and at J.P. Morgan in London. His diverse experiences span across innovation, emerging technologies, finance, strategy, digital transformation, and entrepreneurship.