Maison Maille: making mustard aspirational to younger consumers

The Case Journal, 2018, Vol 14, Issue 3, pp.254-271

Author(s):

Marie-Cécile Cervellon

EDHEC Business School

Lea Lembo

The Case Journal, 2018, Vol 14, Issue 3, pp.254-271

Type: Academic publication
Date: le 01/07/2018
Research Cluster : Marketing
Source : The Case Journal

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