Webinar - From AI Hype to Business Impact: What Leaders Need to Get Right Now
AI is generating substantial attention, investment, and experimentation. But in many organizations, tangible business value remains elusive. The real challenge is not adopting more tools. It is making the right strategic choices.
For leaders, the challenge is no longer whether AI matters, but where it can create meaningful value, what to prioritize, and how to embed it into the business in a focused and disciplined way. This means going beyond tools and isolated pilots to think more strategically about competitive advantage, decision-making, operating models, data foundations, and organizational readiness.
Join us for a focused webinar that cuts through the hype and examines how organizations can translate AI ambition into measurable impact. Designed for managers, executives, and directors, this session offers practical perspectives on aligning AI initiatives with business needs, structuring data effectively, and leading transformation with purpose.
About the speaker:
Dr. Ghassan Paul Yacoub, EDHEC Associate Professor and Academic Director for the Global MBA, brings a distinguished background in investment banking and Mergers & Acquisitions with J.P. Morgan and international boutiques. Renowned for designing transformative learning experiences, he focuses on Strategy, Innovation, and the role of AI and emerging technologies in shaping business. His research explores how these technologies intersect with real-world practices, equipping professionals with the insight and tools to navigate an AI-driven environment. He holds a PhD and Master’s degrees and graduated with distinction from Imperial College London, ESCP Business School, and Bayes Business School. He has been recognized as one of the World’s Best 40 under 40 Professors.