Loick Menvielle

Professor, Management in Innovative Health Chair Director

Main contributions

Frontiers in Psychiatry (2021), Journal of Medical Internet Research (2021), Substance Abuse: Research and Treatment (2021), International Journal of Technology Assessment in Health Care (2018), Health Services Management Research (2017), International Journal of Entrepreneurship and Small Business (2017), Journal de Gestion et d?Économie Médicale (2016), Management & Avenir (2015), Qualitative Market Research (2014), Revue des Sciences de Gestion (2012), Mondes en Développement (2012), Journal of Euromarketing (2011), Tourism ? An International Interdisciplinary Journal (2011), Revue Téoros (2010), Revue Internationale P.M.E (2008)

Discipline: Marketing
Faculty: Marketing
Expertise: Innovation Management, Connected Health, E-health

Bio

Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM). Specialist in the field of health and e-health, Menvielle teacher was the author of numerous contributions in collective books and scientific articles on these topics, raising real social issues with a strong ethical and social implications. He works and actively collaborates with research teams from UQTR and UQAM (Canada) and Columbia University (USA) for many studies and research projects including the multicultural dimension. His most recent work to date, led him to study the growing phenomenon of Internet patient communities but also the use of Serious Games in the context of developing for preventive health messages to children. He recently worked with the Haute Autorité de Santé (HAS) as an expert in the field of the digitization of Health. He is in the scientific committee of E-Health World Congress. He is the co-editor of the Book « The digitalization of Healthcare: New Challenges and Opportunities », with prestigious contributors such as IBM, NHS, Ivey University, Mont Sinaï, Columbia University, INSEAD.


Publications of Loick Menvielle

15.11.2023 - EDHEC publication

(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?

Kumar Ranjan Rakesh, Arne De Keyser, Ivan Gordeliy, Martin Wetzels, Ludovic Cailluet, Loick Menvielle, Joëlle Vanhamme, Sabine Ruaud
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EDHEC VOX, November 2023


13.11.2023 - EDHEC publication

How connected healthcare devices are empowering patients

Loick Menvielle, Julien François, Anne-Françoise Audrain-Pontevia, Nicolas Chevalier
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Management in Innovative Health Chair, EDHEC VOX, November 2023


01.10.2023 - EDHEC publication

Santé : le pouvoir insoupçonné des influenceurs sur les réseaux sociaux

Loick Menvielle, Lena Griset, Rupanwita Dash
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Management in Innovative Health Chair, EDHEC VOX, October 2023


13.02.2023 - EDHEC publication

Liberté individuelle et responsabilité collective : un défi supplémentaire pour le système de soin

Geert Demuijnck, Loick Menvielle
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EDHEC VOX, February 2023


30.01.2023 - EDHEC publication

3 questions à Loick Menvielle sur le nouveau Baromètre dédié à la santé connectée

Loick Menvielle
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Management in Innovative Health Chair, EDHEC VOX, January 2023



Derniers articles EDHEC Vox

13.11.2023

How connected healthcare devices are empowering patients

  • Loick Menvielle , Professor, Management in Innovative Health Chair Director
  • Julien François , UQAM
  • Anne Françoise Audrain Pontevia , UQAM
  • Nicolas Chevalier , CHU Nice
27.02.2023

Individual freedom and collective responsibility: yet another challenge for the health care system

  • Geert Demuijnck , Professor
  • Loick Menvielle , Professor, Management in Innovative Health Chair Director
30.01.2023

3 questions to Loick Menvielle on the new Barometer dedicated to connected health

  • Loick Menvielle , Professor, Management in Innovative Health Chair Director