Loick Menvielle

Professor, Management in Innovative Health Chair Director

Main contributions

Frontiers in Psychiatry (2021), Journal of Medical Internet Research (2021), Substance Abuse: Research and Treatment (2021), International Journal of Technology Assessment in Health Care (2018), Health Services Management Research (2017), International Journal of Entrepreneurship and Small Business (2017), Journal de Gestion et d?Économie Médicale (2016), Management & Avenir (2015), Qualitative Market Research (2014), Revue des Sciences de Gestion (2012), Mondes en Développement (2012), Journal of Euromarketing (2011), Tourism ? An International Interdisciplinary Journal (2011), Revue Téoros (2010), Revue Internationale P.M.E (2008)

Discipline: Marketing
Faculty: Marketing
Expertise: Innovation Management, Connected Health, E-health

Bio

Loïck Menvielle is a Professor at EDHEC Business School, specializing in digital and health innovation. He is Director of the Management in Innovative Health Chair, Academic Director of the MBA Online, and Head of the Health Innovation Technology track within EDHEC’s Executive MBA programme, ranked among the world’s top 30.

He is the author of numerous scientific articles and contributions to collective academic books addressing major societal challenges in healthcare, with strong ethical and social implications. His research focuses on digital health, artificial intelligence, patient adoption, value-based healthcare, and the governance of emerging technologies. He collaborates actively with international research teams from Université du Québec à Trois-Rivières (UQTR), Université du Québec à Montréal (UQAM), and Columbia University, notably on projects integrating multicultural and comparative perspectives.

His most recent work examines the rise of online patient communities and the adoption and perception of technology (IoT, AI etc.) by patients and their compliance. He has also served as an expert for the Haute Autorité de Santé (HAS) on issues related to the digitalization of healthcare and sits on the scientific committee of the E-Health World Congress. He is co-editor of the book The Digitalization of Healthcare: New Challenges and Opportunities, bringing together contributions from leading academic and institutional stakeholders, including IBM, the NHS, Ivey University, Mount Sinai, and Columbia University.

Publications of Loick Menvielle

05.10.2026 - EDHEC publication

Les influenceurs peuvent-ils devenir des relais efficaces pour aider les patients à suivre leur traitement ?

Loick Menvielle
|

Management in Innovative Health Chair, EDHEC VOX, October 2026


25.09.2026 - EDHEC publication

AI and Oncology - Loick Menvielle: “Will Europe build the regulatory, economic, and organisational conditions needed to move from pilots to full-scale deployment?”

Loick Menvielle
|

Management in Innovative Health Chair, EDHEC VOX, September 2026


22.05.2026 - EDHEC publication

(Newsletter #27) Why organisations can no longer afford AI naivety

Benoît Arnaud, Michelle Sisto, Loick Menvielle, Julia Milner, Maria Figueroa-Armijos, Jana Thiel, Arnaud Billion
|

EDHEC Artificial Intelligence Centre, EDHEC VOX, May 2026


06.04.2026 - Article in a peer reviewed journal

The Role of Social Media Influencers in Promoting Therapeutic Compliance: Implications for Public Health Policy

Lena Griset, Loick Menvielle
|

Gestion et Management Public, April 2026, Pages 1B - 19


02.04.2026 - EDHEC publication

Loick Menvielle : "Pour nous, l'innovation technologique en santé n'est pas une fin en soi. Il faut qu'elle soit comprise, acceptée et intégrée dans les usages concrets"

Loick Menvielle
|

Management in Innovative Health Chair, EDHEC VOX, April 2026


Derniers articles EDHEC Vox

[#dataviz] Connected health and AI: what trends in 2026?

  • Loick Menvielle , Professor, Management in Innovative Health Chair Director

(Newsletter #27) Why organisations can no longer afford AI naivety

  • Benoît Arnaud , EDHEC
  • Michelle Sisto , Associate Professor
  • Loick Menvielle , Professor, Management in Innovative Health Chair Director
  • Julia Milner , Professor
  • Maria Figueroa-Armijos , Associate Professor of Entrepreneurship
  • Jana Thiel , Associate Professor
  • Arnaud Billion , Associate Professor