Loick Menvielle

Professor, Management in Innovative Health Chair Director

Main contributions

Frontiers in Psychiatry (2021), Journal of Medical Internet Research (2021), Substance Abuse: Research and Treatment (2021), International Journal of Technology Assessment in Health Care (2018), Health Services Management Research (2017), International Journal of Entrepreneurship and Small Business (2017), Journal de Gestion et d?Économie Médicale (2016), Management & Avenir (2015), Qualitative Market Research (2014), Revue des Sciences de Gestion (2012), Mondes en Développement (2012), Journal of Euromarketing (2011), Tourism ? An International Interdisciplinary Journal (2011), Revue Téoros (2010), Revue Internationale P.M.E (2008)

Discipline: Marketing
Faculty: Marketing
Expertise: Innovation Management, Connected Health, E-health

Bio

Loïck Menvielle is a Professor at EDHEC Business School, specializing in digital and health innovation. He is Director of the Management in Innovative Health Chair, Academic Director of the MBA Online, and Head of the Health Innovation Technology track within EDHEC’s Executive MBA programme, ranked among the world’s top 30.

He is the author of numerous scientific articles and contributions to collective academic books addressing major societal challenges in healthcare, with strong ethical and social implications. His research focuses on digital health, artificial intelligence, patient adoption, value-based healthcare, and the governance of emerging technologies. He collaborates actively with international research teams from Université du Québec à Trois-Rivières (UQTR), Université du Québec à Montréal (UQAM), and Columbia University, notably on projects integrating multicultural and comparative perspectives.

His most recent work examines the rise of online patient communities and the adoption and perception of technology (IoT, AI etc.) by patients and their compliance. He has also served as an expert for the Haute Autorité de Santé (HAS) on issues related to the digitalization of healthcare and sits on the scientific committee of the E-Health World Congress. He is co-editor of the book The Digitalization of Healthcare: New Challenges and Opportunities, bringing together contributions from leading academic and institutional stakeholders, including IBM, the NHS, Ivey University, Mount Sinai, and Columbia University.

Publications of Loick Menvielle

09.03.2026 - Article in a peer reviewed journal

Le rôle des influenceurs des médias sociaux dans la promotion de l’observance thérapeutique : enjeux et perspectives pour la santé publique

Lena Griset, Loick Menvielle
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Gestion et Management Public, Volume 14, March 2026


31.01.2026 - Article in a peer reviewed journal

From theory to therapy: integrating artificial intelligence for transformative healthcare innovation

Kulkova Julia, Ignat Kulkov, Ahmed Zahlan, Rene Rohrbeck, Loick Menvielle
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Health Systems, January 2026


27.01.2026 - Case study

Chopard Influencer Campaign Part A

Loick Menvielle, Lena Griset, Marie-Cécile Cervellon
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ECCH 525-0116-1, January 2026


27.01.2026 - Case study

Chopard Influencer Campaign in China Part A

Loick Menvielle, Lena Griset
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ECCH 525-016-1 , January 2026


27.01.2026 - Case study

Chopard Influencer Campaign Part B

Loick Menvielle, Lena Griset, Marie-Cécile Cervellon
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ECCH 525-0116-1B, January 2026


Derniers articles EDHEC Vox

Can AI Transform Clinical Research?

  • Loick Menvielle , Professor, Management in Innovative Health Chair Director

Women and digital health: a truly inclusive medicine?

  • Loick Menvielle , Professor, Management in Innovative Health Chair Director

E-health: the challenges of the digital transformation of the healthcare system

  • Loick Menvielle , Professor, Management in Innovative Health Chair Director