Global MiM - Global Economic Transformation & Technology Track

What is the GETT programme? | EDHEC Business School

Technology is changing our everyday lives. It's almost changing the way we are as human beings. 
Okay, think about the GPS or Google map, it really hurts your capacity to look at yourself without a smartphone in a city. So it's even changing us as human beings.

GETT. Ludovic Cailluet. Programme Director. Professor in Strategy & Business History. EDHEC Business School.

GETT stands for Global Economic Transformation and Technology. Transformation is the important word. It's about change. Understanding change, foreseeing through weak signals what might be the big thing of tomorrow. So that is usually done through a good understanding of technology, and the last term of the GETT acronym. 
That's why the last "T" stands for technology. 

The GETT programme is designed for pioneers. First because it's a journey. It's a journey that starts on one continent, in France, in Paris. And then carries on, the students will be in Seoul, in Korea, in Asia. And then in the U.S,. at UC Berkeley Haas, in California. And what they get from that first stop, is the good foundations in Management Studies. So they will learn about strategic management, they will learn about finance, they will learn about financial statement analysis. They will learn about marketing. So they need foundations. They will get foundations, but these foundations will be delivered with case studies and actual examples from innovative corporations, technology cases, conferences by practitioners... so on the one side a very strong academic background plus practical insights.

This district, which used to be the financial insurance district, has now moved to be a tech environment with many startups. Within that very building where we are today, which is the school campus in Paris, but also in the very close neighbourhoods. There are some challenges in being a professor or a programme director, and one of the challenges is to convince the student of the usefulness of some of the things we are teaching. And they don't always realise that theory is very practical, I mean there are a lot of things to be taken from theory. They are very attracted to conferences by practitioners, they want these real life examples. They are very important and we provide them with them, but we also have to teach them things that are less immediate. Things that will last. Methodologies, techniques, so very often in my classes I tell the students "I don't really care about the answers, I'm caring about the way you convince me that you are bringing the good solution."

This international experience will change you, it will open your mind, it will push you out of your comfort zone, but moreover it will help you understand the global business transformation.

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Experience the Silicon Valley mindset - GETT Programme | EDHEC Business School

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Berkeley is in the Bay Area and is such an exciting place to be right now, this is where all the companies that you read about or maybe use on a daily basis, are headquartered. And I think if we go back to the core of what makes Silicon Valley so special, it's our relationship with failure.
Whereas in many places in the world, we're thinking about how we can minimise risk? How can we make sure we take the safe path? 
In the Silicon Valley Bay Area, not only do we encourage people to take risks, we actually reward them to take risks. 

Alek Budak. Director, BHGAP & Social Entrepreneur. Haas School of Business, UC Berkeley

One of the first things that students tell as they arrive at Berkeley for the GETT programme is, this is an amazing place to try something and see what happens. So we love people who maybe come with a background in finance, and they've always thought about "hey maybe I have this startup idea" this is an amazing place to try it, to tap into the resources of UC Berkeley. Tap into the expertise of their faculty and give it a shot. It doesn't work out, that's fine. But what an amazing place to try.

I would describe my teaching style as very collaborative and experiential. The things that I'm teaching aren't things you just learn about in a textbook, when we talk about creativity or courage or humility. One thing I'm very proud about with Berkeley Haas, is that we define ourselves and stand out from other business schools based on our culture. We have four defining leadership principles, and we lead with these and everything that we do. One of these values is beyond yourself. So for the moment students set foot on campus they get a feeling that this business school isn't your traditional business school, it's not just about profit maximisation. One of the values of the school is to humbly serve others, to make a positive impact on others.

For me, the future of business is one that's purpose driven and responsibility-focused. As more and more people of our generation are stepping into the workforce, we're looking for more out of our jobs and out of the society that we're gonna lead, we want to be serving others and making a positive impact and I see more and more leaders here at Berkley Haas and get who want that in their careers. At the same time, we're seeing businesses have more and more of a responsibility to serve everyone in society, not just the key stakeholders. And in Berkeley Haas is at the forefront of creating these leaders, who see business as playing a role in shaping and helping move society forward. 

And so from growing up here, in the Silicon Valley Bay Area to my experience working and serving in India, I bring all of that - my passion of creating more social entrepreneurs and more changemakers here at UC Berkeley. We can't know exactly what the future will bring, whether that's blockchain, artificial intelligence or some new technology that hasn't even been invented yet. So our goal isn't just to train students on what's next in the next couple of years, but to train them for their entire career to be the leaders and innovators who question the status quo. Who are ready and able to bring together different disciplines, to think about what that future is, and not just think about it but be people who create the future.

So I'm Jeremie Mou Chin Leung, I come from French Polynesia, Tahiti. 
And I'm a GETT master's student at EDHEC Business School. When you look at each component of the GETT programme, the first thing is global.
So "global", because of the international dimension. that I was looking for, since I come from French Polynesia. So I wanted to travel around the world. There's "global" in the way that you will get knowledge from every industry, that are affected by technology right now. And then you have "economic transformation". 
So right now, we're literally in a world in a perpetual movement, in a dynamic which is very difficult to apprehend and to understand. And technology, just because I'm kind of a geek actually, I learned coding all by myself two years ago. So collectively, the GETT acronym was a perfect match for me. There is no end you know, and I think this totally corresponds to me because I come from French Polynesia and I am very curious. Because it's a small island, lost in the middle of nowhere. And I had to check on the internet, to find knowledge to improve as a person, and to know a lot of things over the world. So yeah, technology I think really match my personality and that's why I chose the GETT programme.

Paris is one of the best city to study, because it's the capital of France. So the fact that EDHEC has a campus in Paris, is a real opportunity. The location is perfect, as we're near to the Silicon Sentier, which is the equivalent of the Silicon Valley.

I had a chance to do my summer internship in Sao Paulo, in Brazil, in a crypto FinTech from San Francisco. And they used the blockchain to provide a solution for international payments. So this was my last experience in a technology industry, but I also expect from the GETT programme to gain these business abilities. And then I wish, I would create a combination of these two aspects, so the business part and the coding part. And I think this common language, would be very valuable to the recruiters, and I will be able to tell them "okay I'm the right guy for this position".

I just feel really privileged to be a GETT student, because I know that I will have a double degree. I will spend a year in Berkeley. I will visit three continents. I am in a small class and I will create strong ties with my classmates so I think this is the most enjoyable thing about the GETT programme.

I'm currently enrolled in the GETT programme, which is jointly offered by EDHEC Business School, Sungkyunkwan Graduate School of Business and University of California, Berkeley.

First of all, I was always interested in working at the intersection of emerging technology and business. And this programme is designed in a way, where we get exposed to a lot of emerging tech. Then again, I was deeply inspired by my mentor who had actually worked in 108 countries. And I think the design of this programme is such, that it could unlock these markets for me as well in the future.

One great thing about the GETT programme, that I think lacks in other international master's programmes, is that I am not bound to one place or one location or even to a campus. For example during my semester in Paris, I believed that the whole city was my campus. And now, here I am at Sungkyunkwan, which is a very beautiful ultra-modern campus. The other thing is, that the international dimension that I get from my education. I am going to be exposed to three different cultures, three different ways of life and working styles. Four months ago, I was getting used to the French culture and the way of life. I was eating baguettes with butter in the mornings. And now I've switched it up with kimchi and rice. That's something that I would never have expected from myself a year ago, and the challenges that I've faced on a daily basis have radically changed who I am as a person. When you live abroad, you start trusting your instincts more. You start making decisions that have repercussions, and you start learning how to live with these decisions every day. And that's something that I've seen, has made me grow as a person quite a lot.

So far we've had some incredibly eye-opening courses. For instance, just today, we had a course on crypt economics and blockchain technology. And I learned that Korea, and especially Seoul, is literally the Silicon Valley when it comes to blockchain.

Well a couple of years ago, I couldn't have pointed out Seoul on a map but now that I'm here, I realised that this city is literally at the forefront of cutting-edge technology. For example, I've been here for months and I haven't had to buy a SIM card, because there's Wi-Fi everywhere. While there are thousands of programmes one can choose from, while looking for an international master's programme, especially in business... I was looking for something off the beaten track, something radically new, and something radically different that would set myself apart five years, ten years down the line. And that's why I chose the GETT programme.

[Speaker: Utkarsh Arora. GETT Graduate]
Hi I'm Utkarsh and I'm Indian.

[Speaker: Chloé Potier. GETT Graduate]
Hi I'm Chloe and I'm French

[Speaker: Asmaa Taki. GETT Graduate]
Hi I'm Asmaa and I'm Moroccan.

Asmaa:
So my first day attending get was my second year at a deck and I remember like meeting 40 people I haven't especially met before at EDHEC, and I was like "okay so we're gonna start an experience for three years all together so I better know them well, because we are going to share a lot".

Utkarsh:
My first day at the GETT programme was pretty interesting. I think I woke up at seven and spent one hour getting lost in the Parisian metro, but then when I finally found the campus... my god it was impressive! Meeting all my colleagues, the professors... just taking note of what the programme would look like, was so exciting and I think it's one of the days that i won't really forget for a long time to come.

Chloé:
The biggest takeaway, I remember from the programme, is the capacity to adapt to all the situations because with this programme we went to Seoul, and we did other things like an entrepreneurship project. So yes, I think it's my biggest takeaway.

Utkarsh:
For me, my biggest takeaway from the programme would be, it completely changed my outlook towards how I view life and business especially. Now I feel like the world is my oyster. I'm so used to dealing with people from different countries and culture, it just seems like it comes naturally to me. This is something I couldn't really imagine before joining the programme. So that's a really big thing that happened in my life over the last three years.
Asmaa: 
The main takeaways from this programme is basically also today, because it's the day where i'll be graduating, and of course it's the end of the whole cycle. So I'm so happy to be here today.

Chloé:
I think what is unique with this programme is the open-mindedness it offers. We met many people from different countries so it offers us an open-mindedness that I think is really unique in a business track.

Asmaa:
With GETT we were able to discover ourselves and decide in what we want to evolve and where we want to go and the programme was definitely made to help us grow in either finance, marketing, entrepreneurial...

Utkarsh:
What's so unique about the GETT programme, is that it focuses really on tech and entrepreneurship in an international environment. This morning I found myself pitching to a Silicon Valley incubator a project based around NFTs and the Metaverse, so coming from there, I realised that this is something that we don't find anywhere else in other master's programmes, and it's really helped me to find my niche in my career.

Asmaa:
Being part of the first cohort, on my side, it was a bit of a risk to take as I was the first one, first cohort, and the programme was launched three or four months before me joining it, so I was like "i don't have any graduate students from this programme, I don't know what are the outputs of this programme", but still, on paper, it was very appealing with all the opportunities we had in Seoul, in Berkeley, in Lille as well... It was a challenge, it was a risk but I took it and I don't regret it at all.

Chloé:
The GETT programme, I think, is a big challenge but you have to take it.