Discover the testimonial of Théo Juranville, Data Analyst at SoundCloud in Berlin

Why did you choose to join the EDHEC International BBA?

After finishing secondary school, I initially enrolled in a bachelor’s degree, which I discontinued after one year as the format did not truly suit me. Following that experience, I realised I was looking for a more flexible programme that would allow me to explore several disciplines and gradually refine my career choices. I was also keen to join an international programme.

The EDHEC International BBA met all these criteria.

How did your academic journey unfold?

During my first two years on the Nice campus, I built a solid foundation in management. I also had the opportunity to take some rather unexpected and genuinely fascinating courses, such as Greek mythology, criminal economics, and psychoanalysis.

I particularly enjoyed the Nice campus, which offers a very pleasant living environment just a short walk from the sea. Being able to work on a terrace in the sunshine after a long day of lectures for several months of the year is a real luxury. Another advantage of the school is the opportunity to change campus during the later years of the programme.

In my third year, I specialised in marketing, with the aim of moving into business development. The following year, I chose the Purchasing and Supply Chain Management specialisation, taught entirely in English on the Lille campus. It is a high-level track, comparable to a specialised master’s programme.

I also completed several internships, notably in Germany, London, and Paris with Nestlé, and spent six months on exchange at King’s College London.

Tell us about your involvement in student life.

Together with other students, we worked in collaboration with the French League Against Cancer. The aim was both to raise funds and to increase public awareness of the cause.

This first experience in student engagement had a profound impact on me and encouraged me to go further. It is one of the reasons why I founded EDHEC Green Impact the following year, an initiative aimed at raising students’ awareness of sustainability issues, a subject I care deeply about. The school was very supportive of this initiative and assisted us throughout the project. Dedicated student life teams helped us structure and develop the association under favourable conditions.

I learned a great deal, from legal, interpersonal, and organisational aspects to scientific knowledge. I was able to apply many concepts learned in law, accounting, and negotiation classes. Communication courses also proved invaluable for public speaking and pitching the idea to other students.

Above all, I learned how to lead a project, bring people together around a meaningful cause, and turn my convictions into action.

Today, I am very pleased to see that the association continues to thrive in the hands of other students.

Tell us about your exchange at King’s College London. Why did you choose this university?

Thanks to the school’s international dimension, I wanted to go on exchange quite early. On campus, we interact with students from all over the world, including exchange students who share their experiences, which inspired me to do the same.

I was particularly drawn to London. It is an extremely cosmopolitan and vibrant city where each neighbourhood feels like a journey across the world. People are open-minded and it is easy to build connections. I lived in university accommodation with students from across the globe, which made for a very enriching experience.

I chose King’s College London because it is a prestigious institution with global recognition. The courses were largely theory- and research-oriented, with a strong emphasis on academic reading. I especially remember a course in organisational psychology that I thoroughly enjoyed, which highlighted the importance of understanding how individuals function within a group. I still apply these concepts in my daily work.

The EDHEC teams were very supportive before departure and throughout the exchange, assisting with logistics, administrative formalities, and integration into the host institution.

How did your interest in data emerge?

When I joined EDHEC, I took IT skills courses, particularly learning how to use Excel. I immediately found it engaging. I enjoyed working with data and trying to extract meaningful insights.

I also greatly appreciated my second-year internship in e-commerce, which was data-oriented. I analysed all the website’s data: traffic, user behaviour, and customer profiles. I found it fascinating.

In my third year, I completed an internship at Emma’s headquarters in Frankfurt, where I further developed my data analysis skills and gained a clearer understanding of how my work contributed to strategic decision-making. Through data-driven assignments, I observed the tangible impact of analysis on business performance, which strengthened my interest in topics at the intersection of data, operations, and strategy.

The Data Analytics for Supply Chain course I took in my final year was also particularly insightful. It was my first exposure to the technical side of data analysis applied to real-world supply chain challenges. That is when I realised the importance of developing my technical and programming skills. I therefore decided to pursue an MSc in Business Analytics & Data at University College London (UCL).
(Editor’s note: UCL is ranked 9th best university in the world in the QS 2026 rankings.)

Tell us about your master’s at UCL. How did your EDHEC background prepare you for this prestigious institution?

The MSc is highly technical. It is designed for students like myself who come from a business background, have an interest in computing, and wish to deepen their expertise. All courses involve programming. This aspect was entirely new to me, although I had acquired some basic knowledge during my internships.

The programme is fully focused on data analysis, but each course approaches it from a different perspective, with applications in supply chain, marketing analytics, strategy, and more. Other, more technical modules are dedicated to artificial intelligence and predictive analytics. The programme prepares students for roles at the intersection of data analyst (interpreting data to inform decision-making) and data scientist (developing predictive models and AI systems).

The cohort was extremely international, with 140 students representing over 60 nationalities, which created a very dynamic and enriching working environment.

Thanks to my exchange at King’s College London, I was already familiar with the Anglo-Saxon academic system, which differs significantly from the French system. I therefore knew what to expect in terms of academic requirements.

My experiences in London, Germany, and the UK were also strong assets for joining such an internationally oriented university. Moreover, having worked with various ERP systems during my internships, using Excel at an advanced level, and holding roles with a strong analytical component significantly strengthened the coherence of my profile.

Tell us about your internship in London during your final year. What was your role?

I worked as a data scientist within a company operating bus networks. The company aimed to develop routes that were underserved or not covered by public transport. My role was to analyse data and identify models to predict the risk of incidents on routes (delays, technical issues with vehicles, inappropriate driver behaviour, etc.).

One of my main responsibilities was translating real business needs into appropriate technological solutions. This is one of the most fascinating aspects of the role.

EDHEC provides strong support in securing internships both in France and abroad. The school also has an extensive alumni network, with graduates around the world. Engaging with them greatly supported my search and helped me better envision working abroad.

What career path are you pursuing?

Thanks to my academic and international background, I feel free to choose sectors and companies that align with my values and aspirations. I also chose to begin my career in Germany, where I have now been working as a Data Analyst at SoundCloud for two years (editor’s note: a music platform with over 180 million users worldwide).

In the short term, I am focusing on highly technical roles. In the longer term, however, I would like to step back and move towards more strategic and managerial positions, contributing to organisational decision-making.

What advice would you give to prospective students considering EDHEC?

I would first and foremost advise them to feel free in their choices, not to be overly apprehensive about professional life, and to take the time to explore the fields that interest them. The EDHEC BBA precisely allows for gradual specialisation and the development of a career path that truly aligns with one’s aspirations.