2022 - Future Business Models in Building Renovation
Meeting the challenge of building renovation requires linking different business models along the value chain. The Chair, with ARUP at its side, is orchestrating a co-creation project bringing together industrialists and students on this subject.
NEW BUSINESS MODELS ARE PROMISING
THE CHALLENGE: To meet the COP26 climate agreement targets, solving the building renovation challenge is key
THE PROBLEM: Construction companies and real estate developers have not been sufficiently incentivised to prepare for the after-sales, renovation and end-of-life phases of buildings
THE OPPORTUNITY: Digitalisation, pre-fabricated systems, and off-site and industrialised assembly can significantly bring down renovation costs
THE DRIVERS: in Europe, five drivers will lead to transformational change in the building industry and ecosystems:
- EU Green Deal and ESG Taxonomy
- Talent Shortage
Meeting the renovation challenge will require connecting different business models along the value chain. The European Taxonomy of Sustainable Businesses encourages models that rely on digitalization (Gropyus), circularity (Concular), sustainable communities (Home.Earth), and renovation on an industrial scale (Ecoworks).
For two years, the project will bring together complementary and non-competitive industrial partners and final-year EDHEC students. This project is orchestrated by ARUP and the Foresight, Innovation & Transformation Chair.
- To learn more about the challenges associated with this project, read the April 2021 Linkedin article by René Rohrbeck: « Circularity, Industrialisation, Digitalisation: The perfect storm to revolutionise the buildings sector? »
MARKETING ANALYSIS OF THE THREE PLAYING FIELDS
Rapid Industrial Renovation
- Digital Building Operation
- Sustainable and Circular Components
THE PROJECT PROCESS OVERVIEW
Participants jointly create an overview of business model archetypes, anticipate future business models, and examine strategic opportunities in depth.
BUSINESS MODEL PLAYBOOK
Overview of archetypes of business models for building sector – including a deep dive with student teams into a case for every business model.
BUSINESS MODEL ARCHETYPE AND IDEATION WORKSHOPS
Interactive workshops and post-processing documents.
BUSINESS MODEL DEVELOPMENT AND WIND TUNNELING
Working with student teams to investigate new business opportunities.
JOIN THE FIT CHAIR
The core partners define project priorities and jointly finance a comprehensive foresight study that identifies business opportunities across the industry. There are two options to fund your contribution to the ‘Future Business Models in Building Renovation’ project; through a donation or via a signed agreement. If you are interested in joining the Future of Buildings 2.0 Project, contact Alix LA COTTE: