Arash Talebi

Assistant Professor

Main contributions

Discipline: Marketing
Faculty: Marketing
Expertise: Affect and emotions, uncertainty, promotions, consumer behaviour


Arash Talebi is Assistant Professor of Marketing at EDHEC Business School (France). His research primarily focuses on understanding the role of emotions in consumer judgment and decision-making. His recent projects explore the hedonic benefits of uncertainty and examine how consumers' attitude, intention, and behavior change as a function of their affective responses in uncertain environments. His other research projects focus on affective (mis)forecasting and consumers' well-being, the role of mixed emotions and attitude ambivalence in decision-making, windfall time with affective tags, marketing placebo effects in uncertain settings, and consumption patterns in the presence of thoughts about God and religion. Prior to joining academia, he worked in the industry for five years. He experienced different aspects of the marketing industry and market research with multinational brands. His current teaching interests include consumer behavior, marketing communication, pricing, marketing research, and experimental research.  

Publications of Arash Talebi

17.02.2024 - Article in a peer reviewed journal

Unmasking the pivotal role of ad–target ethnic congruence in driving consumers' response to fear appeals

Arash Talebi, Sourjo Mukherjee, Gopal Das

Psychology and Marketing, February 2024, Pages 1 - 17