Etienne Denis
Assistant Professor
MSc in Marketing Analytics Director, Management in Innovative Health Chair Research Associate
Main contributions
Nonprofit and Voluntary Sector Quarterly (2020)
Bio
Etienne Denis is an Assistant Professor at the EDHEC Business School since 2018. Between 2014 and 2018 he was a teaching assistant at the Louvain School of Management, in Belgium, where he completed his doctoral dissertation on role of self-interest in the adoption of prosocial behaviors. His current interests are in consumer research, nonprofit marketing and prosocial behaviors.
Publications of Etienne Denis
Trust me, I am famous: legitimating attractive celebrities as credible endorsers for charitable organisations
Journal of Marketing Management, Volume 40, November 2023, Pages 102 - 128
Tell me why or tell me to whom: Framing charitable solicitations based on political orientation
Recherche et Application en Marketing, February 2022, Pages 1 - 55
When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving
Nonprofit and Voluntary Sector Quarterly, Volume 49, September 2020, Pages 951 - 968
Segmenting the Belgian charitable sector: The impact of environmental factors on households' generosity
International Journal of NonProfit and Voluntary Sector Marketing, Volume 23, August 2018, Pages 1 - 9