Kumar Rakesh Ranjan is a Professor in Marketing at the EDHEC Business School. He has worked at the Business School, Univ. of Queensland (Australia), and the IIMs at Calcutta and Trichy (India). His research is focused on co-creation of value, performance of frontline employees and salesforce, service interaction, e-WoM and social media. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Business Research, Journal of Interactive Marketing, Rutgers Business Review, European Journal of Marketing, Industrial Marketing Management, and Journal of International Management among others. He has taught courses such as Marketing Management, Marketing Research, Sales and Distribution Management, Consumer Behavior, Integrated Marketing Communication, and Research Methods across the MBA, EMBA, and Doctoral Programs. His teaching cases have been published and distributed by Ivey, and HBS/IIM Bangalore. Rakesh did his FPM (~PhD) in 2014 from the Indian Institute of Management Bangalore.