Kumar Ranjan Rakesh
Management in Innovative Health Chair Research Associate
Behaviour & Information Technology (2021), Journal of Service Theory and Practice (2020 ; 2021), Journal of Marketing Management (2021), Industrial Marketing Management (2019 ; 2020 ; 2021), Journal of Personal Selling & Sales Management (2020), Journal of Business Research (2017 ; 2019 ; 2020), AMS Review (2019), Journal of Services Marketing (2015 ; 2016 ; 2019), Journal of International Management (2018), European Journal of Marketing (2018), Rutgers Business Review (2017), Journal of Interactive Marketing (2017), Journal of the Academy of Marketing Science (2014)
Kumar Rakesh Ranjan is a Professor in Marketing at the EDHEC Business School. He has worked at the Business School, Univ. of Queensland (Australia), and the IIMs at Calcutta and Trichy (India). His research is focused on co-creation of value, performance of frontline employees and salesforce, service interaction, e-WoM and social media. His research has appeared in the Journal of the Academy of Marketing Science, Journal of Services Marketing, Journal of Business Research, Journal of Interactive Marketing, Rutgers Business Review, European Journal of Marketing, Industrial Marketing Management, and Journal of International Management among others. He has taught courses such as Marketing Management, Marketing Research, Sales and Distribution Management, Consumer Behavior, Integrated Marketing Communication, and Research Methods across the MBA, EMBA, and Doctoral Programs. His teaching cases have been published and distributed by Ivey, and HBS/IIM Bangalore. Rakesh did his FPM (~PhD) in 2014 from the Indian Institute of Management Bangalore.
Publications of Kumar Ranjan Rakesh
(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
EDHEC VOX, November 2023
How can corporate giving benefit consumers’ perceptions?
Management in Innovative Health Chair, EDHEC VOX, November 2023
Corporate giving and its impact on consumer evaluations: A meta-analysis
Journal of Business Research, Volume 158, March 2023, Pages 1 - 13
A Goods-Dominant—Service-Dominant Perspective on Counterfeiting
Journal of Macromarketing, September 2022, Pages 1 - 14