After the initial and highly successful “FIT to Fly”-project in autumn 2020, EDHEC students are once again joining their forces to help the aviation industry steer through the turbulences of the latest global health pandemic.
Under the supervision of René Rohrbeck, EDHEC professor and Head of the EDHEC Foresight, Innovation and Transformation Chair, the team is determined to develop strategic solutions that help key aviation players address critical issues posed by COVID-19, whilst also contributing to the industry’s long-term recovery. By drawing upon the Chair’s scenario-based strategizing methodology, the overarching aim of this study is therefore to identify future-fit solutions to the unprecedented impacts of COVID-19 and create a mid to long term development outlook.
“Through systematic foresight methods, I aim to move beyond conventional wisdom and instead, create high-priority strategies to
rejuvenate the aviation industry.”
RAKTIM PODDAR, MSc STRATEGY CONSULTING & DIGITAL TRANSFORMATION
“By looking beyond short-term mitigation, I am dedicated to identify viable opportunities to navigate aviation towards a more
sustainable and future-resilient path.”
LISA KROPACEK, MSc GLOBAL & SUSTAINABLE BUSINESS
“Driven by a strong passion for airlines, I am eager to find key solutions that can assist the industry to fly out of the greatest
crisis in its history.”
DEBAJYOTI NIYOGI, MSc STRATEGY CONSULTING & DIGITAL TRANSFORMATION
“As an aviation enthusiast, I strive to investigate how airlines can recalibrate their business models in alignment with the new,
yet ambiguous, realities of civil aviation.
CRISTIAN FRANCESCONE, MSc STRATEGY CONSULTING & DIGITAL TRANSFORMATION
Over the course of the next four months, the students will engage in a three-phased process consisting of: (1) a systemic situational analysis (developing a drivers of change radar), (2) innovative, out-of-the-box strategizing (using scenarios) and (3) running workings to help corporate partners in collaborative strategizing.
Within the first two months of the project, an initial goal setting, a comprehensive analysis of key industry trends and the construction of possible, plausible, and desirable scenarios will be completed. Based upon this, the project team will devise strategic recommendations that embrace long-term economic viability, the potential of technological advancements and an environmentally conscious agenda. In addition to that, debriefing sessions and workshops with industry partners and professionals are planned to take place from April 2021.
The project’s methodological, but practice-oriented, nature will thus allow for an exceptional synergy between academic excellence and managerial relevance. This becomes particularly evident as airlines are not expected to return to normal operations and pre-pandemic demand levels before 2024. Hence, the insights gained from this study will prove invaluable as a foundational fact base for corporate decision-making in a world forever altered by COVID-19.