2012 Credit Agricole Challenge

Written on 25 April 2012.

Credit Agricole Challenge

With the frame of the Marketing Financial Services module, M1 Students worked on one of the four Credit Agricole case studies: Touch Bank, Bank of the Future, Help the Poor Bank and Young Entrepreneurs Bank. 

Co-ordinated by André Germinet (Innovation & New Technologies director – CA Technologies) and Marie-Catherine Mars (EDHEC professor of Marketing), students received throughout the 3-month challenge, several coaching sessions.

At the end of March, the finalists were selected to present early April their results to a jury composed of Credit Agricole senior managers (Laurence Lebrun-Renoult, VP Caisse Régionale Provence Côte d’Azur and Jean Larradet, CEO of Fia-Net) and EDHEC representatives.

The competition was fierce and the quality of the projects was praised by the jury. The winning team “Help the Poor Bank” was congratulated by the jury for the creativity and the quality of their proposal. The jury was really enthusiastic about the marketing survey, the exhaustive covering of the subject, the pertinence of the marketing campaign and the innovativeness of the financial model. 

The jury also appreciated the very credible proposal of the Young Entrepreneurs Bank and thanked the Smartphone Banking Planet & the Touch Branch teams for their ideas and commitment.


See Also

- 08-09-2017
Ranked 4th in France, EDHEC reinforces its position in the world’s Top 20 (16th place) in the 2017 Financial Times Master in Management Ranking, among prestigious international institutions...
- 30-08-2017
EDHEC welcomes students and participants who are back to school in the upcoming weeks. A positive and international atmosphere (more than 100 nationalities expected) shines through our...
Innovation with limited resources (Video)
- 18-08-2017
The article "Innovation with Limited Resources: Management Lessons from the German...
Station F successfully inaugurated in the presence of Emmanuel Macron and EDHEC
- 29-06-2017
EDHEC announced this May that it had joined Station F, the world’s biggest start-up...