2012 Credit Agricole Challenge

Written on 25 April 2012.

Credit Agricole Challenge

With the frame of the Marketing Financial Services module, M1 Students worked on one of the four Credit Agricole case studies: Touch Bank, Bank of the Future, Help the Poor Bank and Young Entrepreneurs Bank. 

Co-ordinated by André Germinet (Innovation & New Technologies director – CA Technologies) and Marie-Catherine Mars (EDHEC professor of Marketing), students received throughout the 3-month challenge, several coaching sessions.

At the end of March, the finalists were selected to present early April their results to a jury composed of Credit Agricole senior managers (Laurence Lebrun-Renoult, VP Caisse Régionale Provence Côte d’Azur and Jean Larradet, CEO of Fia-Net) and EDHEC representatives.

The competition was fierce and the quality of the projects was praised by the jury. The winning team “Help the Poor Bank” was congratulated by the jury for the creativity and the quality of their proposal. The jury was really enthusiastic about the marketing survey, the exhaustive covering of the subject, the pertinence of the marketing campaign and the innovativeness of the financial model. 

The jury also appreciated the very credible proposal of the Young Entrepreneurs Bank and thanked the Smartphone Banking Planet & the Touch Branch teams for their ideas and commitment.


See Also

Bond Portfolio Optimization in the Presence of Duration Constraints - EDHEC-Risk Institute research article in the Journal of Fixed Income
- 19-07-2018
We are pleased to enclose an EDHEC-Risk Institute research article published in the...
Lionel Martellini discussed ageing population: goal-based investing and its application to the retirement problem
- 10-07-2018
Lionel Martellini, Professor of Finance at EDHEC Business School and Director of EDHEC-...
[EDHEC Experience] Light on the first urban Lab of Latin America
- 09-07-2018
Wide Open: in the explorers' shoes The third stopover of the Wide Open project has been...
EDHECInfra Days: Infrastructure Investors need proper benchmarks
- 05-07-2018
Earlier this month we held the first EDHECinfra Days event in London, bringing together...