Written on 25 April 2012.
Credit Agricole Challenge
With the frame of the Marketing Financial Services module, M1 Students worked on one of the four Credit Agricole case studies: Touch Bank, Bank of the Future, Help the Poor Bank and Young Entrepreneurs Bank.
Co-ordinated by André Germinet (Innovation & New Technologies director – CA Technologies) and Marie-Catherine Mars (EDHEC professor of Marketing), students received throughout the 3-month challenge, several coaching sessions.
At the end of March, the finalists were selected to present early April their results to a jury composed of Credit Agricole senior managers (Laurence Lebrun-Renoult, VP Caisse Régionale Provence Côte d’Azur and Jean Larradet, CEO of Fia-Net) and EDHEC representatives.
The competition was fierce and the quality of the projects was praised by the jury. The winning team “Help the Poor Bank” was congratulated by the jury for the creativity and the quality of their proposal. The jury was really enthusiastic about the marketing survey, the exhaustive covering of the subject, the pertinence of the marketing campaign and the innovativeness of the financial model.
The jury also appreciated the very credible proposal of the Young Entrepreneurs Bank and thanked the Smartphone Banking Planet & the Touch Branch teams for their ideas and commitment.