Written on 09 March 2022.
In an era of unprecedented global change, the key to successful corporate strategy and decision-making is a strong understanding of consumer behaviour and data analytics. In July, EDHEC Business School will launch a cutting-edge Master of Science in Marketing Analytics to prepare students to use data to empower their teams and fuel corporate strategy.
This 18-month programme is taught entirely in English and includes foundation courses, core modules, and electives designed to give students the expertise in marketing analytics necessary to respond to strategic questions at the core of their industries. In addition, they will acquire coding and data visualisation skills to master the most advanced software and data platforms such as Python, Tableau, and Google Analytics.
Students will also develop much sought-after professional skills and knowledge, including consumer behaviour and customer experience analysis, complex quantitative data interpretation and modelling, and strategic decision-making.
A new degree in line with Big Data trends
“Faced with rapid digital and consumer evolutions, businesses need managers who can make sense of an ever-growing volume of consumer data and use it to make strategic marketing decisions,” says Michelle Sisto, Director of the Grande Ecole Programme and Associate Dean of Graduate Studies at EDHEC Business School. “This new programme equips students with highly sought-after and targeted skills in quantitative analysis and consumer knowledge.”
This MSc programme is for students who aspire to careers with a strong emphasis on analytics, such as Marketing Analyst, CRM Manager, and Behavioral Analyst. Students will also be well equipped for vanguard careers such as Machine and People Ethics Manager, Neuro A/B Tester, and Algorithm Bias Auditor.
An Overview of the EDHEC MSc in Marketing Analytics