Written on 06 February 2013.
As such, Unilever takes part in many facets of the programme, in particular when it comes to seminars, talks, and electives, as well as in the hiring of our graduates. Anne-Claire Muller, brand development manager at Unilever and EDHEC graduate (class of 2006), attests to the added value of this partnership.
“Unilever France, in particular the department of Dressings Brand Development Europe, has been a programme partner for three years now. This partnership has been growing by the year, and it is turning out to be more and more fruitful. Its greatest strength is its win/win dynamic.
“This partnership, as it turns out, makes it possible for students to hone their marketing expertise while working on authentic cases, business- and customer-oriented, that are very interesting and highly educational. These cases are challenges that also make it possible for the students to discover a large corporation, the way it works, and its strategy; they can also build a solid network, of EDHEC alumni in particular. It’s likewise a real opportunity for them to find an internship fairly easily and, if they do well, to transform it into a job offer at Unilever in France or abroad.
“For EDHEC, it’s a programme of study highly complementary to the traditional curriculum. It imparts a highly practical vision and a field of application for theoretical courses in marketing or sales.
“For Unilever, it’s an unsurpassable means of discovering the talented people who will become its future managers. The last two years we have hired four interns for the dressings department, of whom two are now fully employed. These students are among our top assistant brand managers. What characterises them is their professionalism, their thoroughness, their motivation, and their desire to progress. For the Dressings Brand Development Department, this partnership provides the opportunity to have students work on real cases just as we might have an outside consult or PR firm work. And very often the results are very good, as the students’ ‘fresh’ perspectives make for a particular sensibility and a new and different vision.”