Nathalie joined EDHEC in September 2020 as Director of Quality, Accreditations and Rankings and holds a PhD in Management from IAE Poitiers (University of Poitiers). She has over 20 years of experience in business schools, such as HEC Paris or EM Normandie Business School, where she served as professor, director of studies, campus director, programme director, data and accreditations director, etc. While her recent teaching and research activities have focused on retail strategies and research methodologies, her principal research interests mobilise Vygotskian theory to study children in commercial space and how they learn to be or to become consumers.