EDHEC’s MSc in Global & Sustainable Business programme has signed a corporate sponsorship agreement with energy provider Butagaz. This partnership ties in perfectly with Butagaz’ open innovation strategy. It will centre on two practical projects, with groups of students working closely with company experts on innovation issues, including corporate social responsibility and the energy transition.
Written on 23 September 2019.
EDHEC’s MSc in Global & Sustainable Business programme has signed a corporate sponsorship agreement with energy provider Butagaz, starting in September 2019. Butagaz, part of DCC plc, supplies liquified petroleum gas (LPG), natural gas, electricity, and wood pellets to more than 5 million households in France. Emmanuel Trivin, Butagaz CEO and Emmanuel Métais, EDHEC Dean, signed the partnership on 4 September in front of MSc students in Lille. Emmanuel Trivin took the opportunity to engage with MSc students in a one-and-a-half-hour Q&A session on topics from Butagaz’s strategy to his career path, role and personal motivations as CEO.
“As a corporation, our aim is to grow sustainably and profitably,” Mr Trivin said. “We are embracing the energy transition and it’s effectively changing the business. We are diversifying our portfolio of energy sources, products and services. Our business model is transitioning from selling energy to helping consumers save energy.”
By sponsoring the MSc in Global & Sustainable Business, Butagaz is strengthening its relationship with EDHEC and investing in tomorrow’s business executives. “Last year, we participated in the Explora certificates,” Mr Trivin said. “EDHEC students helped us find solutions to issues we were facing. Looking ahead, sponsoring the MSc in Global & Sustainable Business is another great opportunity for students to continue taking part in our innovation centre.”
Over the course of the next academic year, two Butagaz executives will deliver courses on real case studies. The partnership will also include two four-month projects, with students working closely with Butagaz, in groups of four, on topics related to corporate social responsibility and energy sobriety. Projects will have cross-over contributions to courses including ‘Innovation Policies for a Sustainable Energy Sector’.
Bastiaan Van der Linden, Programme Director of the MSc in Global & Sustainable Business, says that students will find Butagaz to be “an excellent example of how businesses today shape their strategy, including the issue of sustainability.” The partnership “ties in perfectly with Butagaz’ open innovation strategy and reveals how EDHEC’s research for business strategy works.”
Beyond its academic potential, this partnership is also a talent-sourcing opportunity for students, EDHEC and Butagaz. “These projects will help us identify talented students who could join Butagaz or its shareholder DCC’s graduate programme,” says Mr Trivin. “We will certainly be engaging in talent sourcing.”