Impact Learning: How MSc in Marketing Management students are tackling the Internet of Things

Who:    Marie Chenna, Campus Manager and Mathieu Grousson, Project Manager Steam Stations of Groupe SEB

What:   EDHEC Challenge Groupe SEB 2017, a business case presented to students of the MSc in Marketing Management programme about connected products and the Internet of Things.

Where:  EDHEC Lille Campus

Truth:   “Smart, connected products allow companies to form new kinds of relationships with customers, requiring new marketing practices and skill sets.” Harvard Business Review, November 2014