Written on 19 November 2020.
EDHEC Business School is pleased to announce the appointment of Michael Antioco as the School’s Dean of Faculty and Research. Michael will assume his functions on 1 January 2021. He also becomes a member of EDHEC’s Executive Committee.
Michael succeeds Christophe Roquilly in this position. After two three-year terms, Christophe will take over management of the EDHEC Augmented Law Institute on a full-time basis in January. This research centre has been set up with the aim of positioning the know-how, function and skills of lawyers at the centre of corporate and societal transformation processes.
Michael Antioco, 42, of dual Italian and British nationality, holds a PhD in Marketing & Innovation Studies from the Eindhoven University of Technology (Netherlands) and a Research Master of Business Science from the Louvain School of Management (Belgium).
Michael joined EDHEC as Professor of Marketing in 2013 and was appointed Head of Faculty of the Marketing Department the following year. His research work is geared to understanding consumers and focuses particularly on the decision-making process, new product development and marketing communications. He primarily conducts his research in the luxury goods and high-tech products sectors and has worked in these areas with numerous companies such as Philips, Ion Beam Applications (IBA), ING Banking & Insurance, L'Oréal Luxury Division, Lancel and Printemps retailers.
In line with EDHEC’s Impact Future Generations strategic plan, Michael’s principal missions will be to assist professors in digitalising teaching so as to offer students a unique experience, to continue to invest in research to respond to challenges facing society, to increase the visibility of the teaching faculty and to develop new partnerships.
Overall, EDHEC intends to continue its distinctive Research for Business strategy focused on producing high-impact research of real practical use to both students and businesses. This goal is underpinned by the academic research conducted by the School’s professors and which places EDHEC at the top levels globally, as witnessed by the latest benchmark rankings in this field:
comments Michael Antioco.