Alexia Westerholm, EDHEC-2020 joined EDHEC Business School as a Master 1 student. She chose the MSc in Data Analytics & Artificial Intelligence to gain the skills necessary to evolve in the digital world.
Written on 13 August 2020.
After a baccalaureate specialised in Economics, I earned a business management bachelor’s degree at La Sorbonne Paris 1 where I discovered many topics such as Information Systems, Finance, Marketing, etc. I wanted to gain more practical approach so I joined EDHEC Business School Master 1 Business Management.
During my gap year, I realised that it was essential to acquire the new working technics for the years to come. I worked as a Financial Analyst in the biggest Asian Luxury Distributor in Hong Kong – Bluebell - where I had to automate reports and use Excel. Digitalization is a must especially in the Luxury Distribution. The second part of my gap year was a turning point, I worked in the digital team at LVMH where I was in charge of creating a database with intelligence. There, I felt the need to have a large overview of Analytics through theory and practice, to learn to program and to discover new digital tools. It is important to evolve with the market and I believe that the MSc in Data Analytics & Artificial Intelligence gives a complete learning experience.
Business Intelligence/Business Analytics was for me the perfect path in order to gain digital fluency: to understand the changes in companies and manage innovation, solve Excel problems and master the tool, discover web analytics and pass Google certifications (Google Analytics, Google Ads), discover other valuable tools such as Dataiku for machine learning.
I would love to be an expert in the e-commerce sector in a Luxury Group. Understanding the market and master digital tools in order to find the best online strategy.