(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?

Navigating the Digital Landscape: The Power and Perils of Online Reviews

How connected healthcare devices are empowering patients

[Case by case #2] Ludovic Cailluet: lessons from Yuka, a fast-growing impact company

How can corporate giving benefit consumers’ perceptions?

Raman Uppal: "Unsystematic risk should not be dismissed when designing an optimal portfolio: it could drive up to 80% of the performance"