Ivan Gordeliy

Assistant Professor

Main contributions

Discipline: Marketing
Faculty: Marketing
Expertise: Product reviews, Fake product reviews, Fraud and deception in online communications, Loyalty programs, Cross-brand loyalty programs, Credit card rewards, Word-of-mouth, User-Generated Content, Text Analysis, Natural Language Processing, Consumer well-being, Consumer trust

Bio

Ivan Gordeliy has been an Assistant Professor at EDHEC Business School since 2020. His research focuses on Word-of-mouth and on product reviews. His current interests are in consumer-well-being, in the issues of trust and impact of deceptive behaviors. Ivan employs machine learning and natural language processing techniques to analyze User Generated Content in order to understand how behavior affects language and how language impacts consumers' behavior and perceptions.