Michael Antioco
Professor - Dean of Faculty and Research
Main contributions
Journal of World Business (2023), International Journal of Information Management (2018), Decision Support Systems (2015), International Journal of Research in Marketing (2012 ; 2014), Journal of Advertising Reseach (2012), Journal of Marketing Management (2011), Journal of Product Innovation Management (2008 ; 2010), European Journal of Marketing (2010), Journal of Business & Industrial Marketing (2009), Journal of Business Ethics (2009), Journal of the Academy of Marketing Science (2008i ; 2008ii), International Journal of Retail & Distribution Management (2005)
Bio
Michael Antioco joined EDHEC Business School as Professor in Marketing in September 2013. He served as Head of the Marketing Faculty (2014-2020) before taking up his current position as Dean of Faculty and Research and member of the EXCOM. He is also member of the Program Management Committee.
Publications of Michael Antioco
What’s in a word? Adopting a linguistic-style analysis of western MNCs’ global press releases
Journal of World Business, Volume 52, February 2023, Pages 1 - 16
Misreading of consumer dissatisfaction in online product reviews: writing style as a cause for bias
International Journal of Information Management, Volume 38, February 2018, Pages 301 - 310
A Bayesian Approach for Incorporating Expert Opinions into Decision Support Systems: A Case Study of Online Consumer-Satisfaction Detection
Decision Support Systems, Volume 79 , November 2015, Pages 24 - 32
Derniers articles EDHEC Vox
5 tips for assessing negative customer feedback
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Michael Antioco , Professor - Dean of Faculty and Research
