Characteristics

Focusing on research and its importance in business, the unusual model of EDHEC has a unique place amongst the world’s business schools.

A UNIQUE AND VALUE-CREATING MODEL

Focusing on research and its importance in business, the unusual model of EDHEC has a unique place amongst the world’s business schools. This is evident in the fundamentals of the EDHEC brand, and especially in its branding and logo.

 

Our brand signature: Make an Impact

Since 2016, Make an Impact has embodied the ambition that EDHEC’s business-focused strategy of 2005 sought to achieve. Make an Impact is an affirmative position that powerfully asserts the School's intentions and added value. It conveys a strong message, a call to action and an invitation to rewrite the rules:

  • For teachers and partners, resulting in a teaching method and contributions useful to the world of business.
  • For the students and managers who attend EDHEC courses and acquire unique personal and professional experience.
  • For society as a whole, which benefits from the School's ability to anticipate change and its positive impact on the economy and global business.

 

A symbolic logo: a man walking

EDHEC first worked with French sculptor Nathalie Decoster at the beginning of the 2000s. Originally from the Lille region but living and working in Paris, her monumental works are exhibited all around the world, from Los Angeles to Shanghai, from New York to São Paulo.

For EDHEC, Nathalie Decoster created a bronze sculpture of a man walking next to a circle, representing both the student's journey within the School and mankind's relationship with the world. It was the obvious choice for the EDHEC emblem and the starting point for its logo.

Find out more:

www.nathaliedecoster.com

 

See Also

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