Focusing on research and its importance in business, the unusual model of EDHEC has a unique place amongst the world’s business schools.
Focusing on research and its importance in business, the unusual model of EDHEC has a unique place amongst the world’s business schools. This is evident in the fundamentals of the EDHEC brand, and especially in its branding and logo.
Our brand signature: Make an Impact
Since 2016, Make an Impact has embodied the ambition that EDHEC’s business-focused strategy of 2005 sought to achieve. Make an Impact is an affirmative position that powerfully asserts the School's intentions and added value. It conveys a strong message, a call to action and an invitation to rewrite the rules:
A symbolic logo: a man walking
EDHEC first worked with French sculptor Nathalie Decoster at the beginning of the 2000s. Originally from the Lille region but living and working in Paris, her monumental works are exhibited all around the world, from Los Angeles to Shanghai, from New York to São Paulo.
For EDHEC, Nathalie Decoster created a bronze sculpture of a man walking next to a circle, representing both the student's journey within the School and mankind's relationship with the world. It was the obvious choice for the EDHEC emblem and the starting point for its logo.
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