Martin Wetzels

Professor

Main contributions

Journal of Retailing (2022), Journal of Service Research (2022), International Journal of Operations & Production Management (2021), Journal of Consumer Research (2014 ; 2017 ; 2019), Journal of Marketing (2013 ; 2018), MIS Quarterly (2009 ; 2014), Journal of Operations Management (2014), Long Range Planning (2012), Information & Management (2007)

Discipline: Marketing
Faculty: Marketing
Expertise:

Publications of Martin Wetzels

01.05.2022 - Article in a peer reviewed journal

How Artificiality and Intelligence Affect Voice Assistant Evaluations

Martin Wetzels, Guha Abhijit, Bressgott Tmna, Grewal Dhruv, Mahr Dominik, Schweiger Elisa
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Journal of the Academy of Marketing Science, September 2022, Pages 1 - 54


03.04.2022 - Article in a peer reviewed journal

How Communications by AI-Enabled Voice Assistants Impact the Customer Journey

Martin Wetzels, Grewal Dhruv, Guha Abhijit, Schweiger Elisa, Ludwig Stephan
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Journal of Service Management, April 2022, Pages 1 - 20


11.03.2022 - Article in a peer reviewed journal

Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact

Martin Wetzels, Rahman Syed Mahmudur, Carlson Jamie, Gudergan Siegfried, Grewal Dhruv
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Journal of Retailing, April 2022, Pages 1 - 23


21.01.2022 - Article in a peer reviewed journal

Toward Multisensory Customer Experiences: A Cross-Disciplinary Bibliometric Review and Future Research Directions

Martin Wetzels, Stead Susan, Wetzels Ruud, Mahr Dominik, Odekerken-Schröder Gaby
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Journal of Service Research, April 2022, Pages 1 - 20


19.11.2021 - Article in a peer reviewed journal

The Impact of Asymmetric Perceptions of Buyer-Supplier Governance Mechanisms on Relational Rents

Martin Wetzels, Vanpoucke Evelyne, Rozemeijer Frank, Pilzak-Blonska Marion
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International Journal of Operations and Production Management, Volume 42, January 2022, Pages 91 - 121