Martin Wetzels
Professor
Main contributions
Journal of Retailing (2022), Journal of Service Research (2022), International Journal of Operations & Production Management (2021), Journal of Consumer Research (2014 ; 2017 ; 2019), Journal of Marketing (2013 ; 2018), MIS Quarterly (2009 ; 2014), Journal of Operations Management (2014), Long Range Planning (2012), Information & Management (2007)
Publications of Martin Wetzels
There is a secret to success: Linking customer experience management practices to profitability
Journal of Retailing and Consumer Services, Volume online, April 2023, Pages 1 - 10
Display advertising: the role of context and advertising appeals from a resistance perspective
Journal of Research in Interactive Marketing, Volume online, April 2023, Pages 1 - 2
Meet Professor Martin Wetzels, a world-class scholar in Marketing
EDHEC VOX, January 2023
How Artificiality and Intelligence Affect Voice Assistant Evaluations
Journal of the Academy of Marketing Science, September 2022, Pages 1 - 54
How Communications by AI-Enabled Voice Assistants Impact the Customer Journey
Journal of Service Management, April 2022, Pages 1 - 20
Derniers articles EDHEC Vox
Meet Professor Martin Wetzels, a world-class scholar in Marketing
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Martin Wetzels , Professor
