Martin Wetzels

Professor

Main contributions

Journal of Retailing (2022), Journal of Service Research (2022), International Journal of Operations & Production Management (2021), Journal of Consumer Research (2014 ; 2017 ; 2019), Journal of Marketing (2013 ; 2018), MIS Quarterly (2009 ; 2014), Journal of Operations Management (2014), Long Range Planning (2012), Information & Management (2007)

Discipline: Marketing
Faculty: Marketing
Expertise:

Publications of Martin Wetzels

07.04.2023 - Article in a peer reviewed journal

There is a secret to success: Linking customer experience management practices to profitability

Wetzels Ruud, Phil Klaus, Martin Wetzels
|

Journal of Retailing and Consumer Services, Volume online, April 2023, Pages 1 - 10


04.04.2023 - Article in a peer reviewed journal

Display advertising: the role of context and advertising appeals from a resistance perspective

Rodoula Tsiotsou, Leonidas Hatzithomas, Martin Wetzels
|

Journal of Research in Interactive Marketing, Volume online, April 2023, Pages 1 - 2


11.01.2023 - EDHEC publication

Meet Professor Martin Wetzels, a world-class scholar in Marketing

Martin Wetzels
|

EDHEC VOX, January 2023


01.05.2022 - Article in a peer reviewed journal

How Artificiality and Intelligence Affect Voice Assistant Evaluations

Martin Wetzels, Guha Abhijit, Bressgott Tmna, Grewal Dhruv, Mahr Dominik, Schweiger Elisa
|

Journal of the Academy of Marketing Science, September 2022, Pages 1 - 54


03.04.2022 - Article in a peer reviewed journal

How Communications by AI-Enabled Voice Assistants Impact the Customer Journey

Martin Wetzels, Grewal Dhruv, Guha Abhijit, Schweiger Elisa, Ludwig Stephan
|

Journal of Service Management, April 2022, Pages 1 - 20