Martin Wetzels


Main contributions

Journal of Retailing (2022), Journal of Service Research (2022), International Journal of Operations & Production Management (2021), Journal of Consumer Research (2014 ; 2017 ; 2019), Journal of Marketing (2013 ; 2018), MIS Quarterly (2009 ; 2014), Journal of Operations Management (2014), Long Range Planning (2012), Information & Management (2007)

Discipline: Marketing
Faculty: Marketing


Prof. Dr. Martin Wetzels’ research interests focus on a number of related areas: services marketing and management, marketing research and analytics, digital marketing (internet, mobile and social media), innovation management, AI and robotics, relationship management and supply chain management. His work has resulted in more than 110 articles in international journals, such as, MIS Quarterly, Journal of Marketing, Management Science, Journal of Operations Management, Journal of Consumer Research, Accounting, Organizations and Society, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Long Range Planning, Industrial Marketing Management, Journal of Product Innovation Management, Journal of Consumer Psychology, Journal of Management Studies, Journal of Advertising, Journal of Business Research, Psychology and Marketing, Marketing Letters, European Journal of Marketing, and International Journal of Research in Marketing. He has contributed more than 140 contributions to conference proceedings and presentations. His work has been cited over 32000 times and obtained an h-index of 63 (i10-index: 122) and g-index of 178 using Publish or Perish software version 8.6 based on Google Scholar to obtain the citation data. On the basis of these indices an hg-index of 105.05 can be calculated as a geometric mean of the h-index and g-index. Soutar et al. (2015) report that a full professor with an hg-index of 56 is in the top 1% on the basis of a Google Scholar benchmark for the top 500 universities in USA, Canada, UK, New Zealand and Australia. A recent article in PLOS Biology (Ioannidis et al. 2019, 2020, 2021, 2022) included him in the Top 2% of scientists worldwide according to Scopus citation impact for 2019, 2020, 2021 and 2022. The AD Scientific Index ranks him in the Top 2% scientists worldwide based on Google Scholar citations. Furthermore, ranks him in Top 1000 Business & Management Scientists worldwide for the 2022 edition. In 2022 he was recognized by Clarivate as Highly Cited Researcher. He serves on the editorial review board of ten leading, international journals. Finally, he is currently serving as Area Editor, for the Journal of the Academy of Marketing Science, Associate Editor for the Journal of Product Innovation Management and as Co-Editor for the Journal of Service Research. Finally, he is the 2023 recipient of the AMA SERVSIG Christopher Lovelock Career Contributions Award.

Publications of Martin Wetzels

15.11.2023 - EDHEC publication

(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?

Kumar Ranjan Rakesh, Arne De Keyser, Ivan Gordeliy, Martin Wetzels, Ludovic Cailluet, Loick Menvielle, Joëlle Vanhamme, Sabine Ruaud

EDHEC VOX, November 2023

14.11.2023 - EDHEC publication

Navigating the Digital Landscape: The Power and Perils of Online Reviews

Arne De Keyser, Ivan Gordeliy, Martin Wetzels

EDHEC VOX, November 2023

20.09.2023 - Article in a peer reviewed journal

Enhancing Digital Advertising with Blockchain Technology

Valerio Stallone, Martin Wetzels, Mahr Dominik, Michael Klaas

Journal of Interactive Marketing, Volume 59, September 2023, Pages 76 - 98

06.07.2023 - Article in a peer reviewed journal

You’ve lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training

Cinthia Beccacece Satornino, Jan Pelser, Martin Wetzels, Ko de Ruyter, Grewal Dhruv

Industrial Marketing Management, July 2023, Pages 1 - 19

07.04.2023 - Article in a peer reviewed journal

There is a secret to success: Linking customer experience management practices to profitability

Wetzels Ruud, Phil Klaus, Martin Wetzels

Journal of Retailing and Consumer Services, Volume online, April 2023, Pages 1 - 10

Derniers articles EDHEC Vox