Martin Wetzels
Professor
Main contributions
Journal of Retailing (2022), Journal of Service Research (2022), International Journal of Operations & Production Management (2021), Journal of Consumer Research (2014 ; 2017 ; 2019), Journal of Marketing (2013 ; 2018), MIS Quarterly (2009 ; 2014), Journal of Operations Management (2014), Long Range Planning (2012), Information & Management (2007)
Bio
Publications of Martin Wetzels
Fueling innovation management research: Future directions and five forward-looking paths
Journal of Product Innovation Management, Volume 41, July 2024, Pages 893 - 948
(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
EDHEC VOX, November 2023
Navigating the Digital Landscape: The Power and Perils of Online Reviews
EDHEC VOX, November 2023
Enhancing Digital Advertising with Blockchain Technology
Journal of Interactive Marketing, Volume 59, September 2023, Pages 76 - 98
You’ve lost that learning feeling: Drivers and drawbacks of channel partner disengagement with sales training
Industrial Marketing Management, July 2023, Pages 1 - 19
Derniers articles EDHEC Vox
Navigating the Digital Landscape: The Power and Perils of Online Reviews
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Arne De Keyser , Professor
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Ivan Gordeliy , Assistant Professor
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Martin Wetzels , Professor