Sabine Ruaud

Sabine Ruaud

Professor

Main contributions

Décisions Marketing (2023), The Case Research Journal (2020 ; 2017), The International Journal of Entrepreneurship and Innovation (2019), Analyse de Marché (Vuibert 2017, 6e édition en cours), La Couleur au coeur de la Stratégie Marketing (De Boeck 2016, médaillé par l'Académie des Sciences Commerciales 2017 et labellisé Fnege 2017)

MAIN ACADEMIC REWARDS: Prix 2021 meilleure communication de la Seizième Journée du Marketing Agroalimentaire (Journée thématique afm), Prix afm 2021 de l'Innovation Pédagogique, Prix NACRA 2016 pour le Meilleur Cas Français (Kaviari), Prix AFM-CCMP 2016 du Meilleur Cas Pédagogique en Marketing (WikiCells), Prix CCMP 2014 du TOP Cas en Marketing (Lotus Bakeries), Prix AFM-CCMP 2014 du Meilleur Cas Pédagogique en Marketing (Bonduelle Bienvenue), Prix d'Excellence académique Edhec (2022, 2016, 2015)

Discipline: Marketing

Faculty: Marketing

Expertise: Marketing - Entrepreneurship and Innovation Management

Bio

Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs. Her previous academic interest was focused on customer relationship management in retail banking. Her current research focuses on color and the influence of humorous color-naming on consumer behavior. The results of her various research projects have been presented at national and international conferences and published in academic journals. In 2021, she co-won the Award for the "Best Conference Paper" from 16th Agri-Food Marketing Day of AFM (the French Marketing Association).

[email protected] Sabine Ruaud, Sabine Ruaud - PDF 471.54 KB

Publications of Sabine Ruaud

01.02.2014 - Case study

Bonduelle Bienvenue - The All-Vegetable Showcase Store: A new outlet for the vegetable consumer

Sabine Ruaud, Véronique Boulocher, Peter Daly

2014 |

February 2014

01.02.2012 - Case study

Quelle stratégie de croissance pour Original Speculoos de LOTUS BAKERIES sur le marché français: focus sur son cœur de métier ou diversification sur de nouveaux marchés?

Sabine Ruaud

2012 |

February 2012

01.02.2012 - Case study

Which growth Strategy for LOTUS Original Speculoos on the French market: focusing on the core market or diversifying into new one?

Sabine Ruaud, Peter Daly

2012 |

February 2012

01.02.2012 - Case study

CHOP'D : Real Good Food Fast

Véronique Boulocher, Peter Daly, Sabine Ruaud

2012 |