Maria Figueroa-Armijos

Associate Professor of Entrepreneurship

Main contributions

Harvard Business Review France (2026), Journal of Management (2025), Journal of Business Ethics (2020; 2021; 2022; 2023), Regional Studies (2019), Industrial and Organizational Psychology (2022), Small Business Economics (2016), Entrepreneurship Research Journal (2012), International Journal of Gender and Entrepreneurship (2021), Innovation and Development (2017), Journal of Developmental Entrepreneurship (2013)

Discipline: Entrepreneurship
Faculty: Strategy, Entrepreneurship & Operations
Expertise: Entrepreneurship, AI Ethics, Social Responsibility

Bio

Maria Figueroa-Armijos, PhD is an Associate Professor of Entrepreneurship at EDHEC Business School. She earned her PhD from the University of Missouri-Columbia, and previously held appointments in the Kogod School of Business at American University (AU) and in the Schar School of Policy at George Mason University in Washington D.C. Maria’s research on entrepreneurship, AI ethics, and social responsibility has been recognized for its societal impact and contribution to addressing the new challenges of the digital transformation by the Syntec Conseil FNEGE Academic Prize for Management Research in 2025, the Academy of Management Entrepreneurship Division in 2025, and by the Responsible Research in Business & Management Network in 2022. Maria also served as an entrepreneurship expert for the French National Research Agency (ANR) for the AAPG 2025. Her teaching has also received pedagogical excellence awards in both the United States of America and France. Maria has been a reviewer for several top journals in entrepreneurship (ETP, JBV, RP), business ethics (JBE), and management (JIBS, B&S), and serves on the editorial review board for the Journal of Management Studies. She also served as the Academic Director for the MSc in Sustainability Management (a STEM degree) and AU’s Sustainability Minor at AU, and as a Research Affiliate at the Veloric Center for Entrepreneurship.

Publications of Maria Figueroa-Armijos

21.06.2022 - Article in a peer reviewed journal

Ethical Perceptions of AI in Hiring and Organizational Trust: The Role of Performance Expectancy and Social Influence

Maria Figueroa-Armijos, Serge P. da Motta Veiga, Brent B Clark
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Journal of Business Ethics, Volume 186, June 2022, Pages 179 - 197


31.05.2022 - EDHEC publication

Circularité versus linéarité: comment transformer les modèles économiques existants?

Maria Figueroa-Armijos
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IRP (Plan de Recherche Individuel), Other study and expert report, May 2022


08.03.2022 - Book publication

Research Handbook of Innovation for a Circular Economy

Maria Figueroa-Armijos
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March 2022


01.11.2021 - EDHEC publication

Entrepreneurship at a time of crisis

Maria Figueroa-Armijos
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EDHEC VOX, November 2021


01.10.2021 - Article in a peer reviewed journal

Does it pay to act feminine? A cross-cultural study of gender stereotype endorsement and cognitive legitimacy in the evaluation of new ventures

Maria Figueroa-Armijos, Javadian Golshan, Gupta Vishal, Modarresi Meisam, Dobratz Crystal
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International Journal of Gender and Entrepreneurship, Volume 13, October 2021, Pages 330 - 352


Derniers articles EDHEC Vox

AI and Recruitment: Can Ethics Boost a Company’s Appeal?

  • Maria Figueroa-Armijos , Associate Professor of Entrepreneurship

(Newsletter #27) Why organisations can no longer afford AI naivety

  • BenoĂ®t Arnaud , EDHEC
  • Michelle Sisto , Associate Professor
  • Loick Menvielle , Professor, Management in Innovative Health Chair Director
  • Julia Milner , Professor
  • Maria Figueroa-Armijos , Associate Professor of Entrepreneurship
  • Jana Thiel , Associate Professor
  • Arnaud Billion , Associate Professor

What is the future of organisations in the era of AI?

  • Maria Ximena Hincapie , Universidad de los Andes
  • Maria Figueroa-Armijos , Associate Professor of Entrepreneurship