The Global MBA Digital Innovation track
Take the reins in an era of accelerating digital transformation
Master digital innovation management and develop strategies for transforming challenges into strategic opportunities. The EDHEC Global MBA’s Digital Innovation track has been co-created with the multinational tech giant, IBM. This unique partnership allows Global MBA participants to attend classes that are co-taught by IBM experts and obtain unique tools for leading digital transformation.
Best practices for navigating digital strategy and innovation
Managing Innovation and Digital Transformation
Learn how to maintain business relevance, competitiveness, and productivity in an age defined by evolving technology and data. Ensure agility and reactivity to already identified or imminent changes in markets and demands.
AI, Blockchain, IoT, Cloud, and Design Thinking in Partnership with IBM
Embrace the adoption of intelligent technologies as a driving force for changing business models, and determine how and when to best apply them. Use Design Thinking to fully uncover end-user needs and optimally refine solutions.
Either we miss out on a great opportunity, or we start considering the digital era and the influx of new competition as a true strategic opportunity and as a challenge that will allow companies to expand their competitive advantage in their market.
Loik Menvielle
EDHEC Associate Professor and Digital Innovation Track Director - Global MBA.
A track optimised for future leaders in innovation and digital transformation
During a month of intensive classes, participants learn to reassess innovation practices with the help of Design Thinking, and also take time to reflect on the use of new technologies.
The EDHEC Global MBA programme is highly tailored. The Digital Innovation track complements core courses, electives, and ESG education, making your MBA experience truly unique.
During the EDHEC MBA track in Digital Innovation, you will:
- Learn about cutting-edge innovations like robotics and virtual and augmented reality.
- Discover best practices for transformation and adoption strategies.
- Appreciate agile change management for optimal adaptation to new trends.
- Develop a digital innovation mindset.
- Explore digital disruption and how big data is used to achieve innovation.
- Draw inspiration from the way major players have adapted to the digital era.
The Digital Innovation track within the Global MBA programme
Download the brochure for more information on the Digital Innovation track and the complete Global MBA programme.
A learning expedition with the world’s disruptors and disrupted
During a week-long learning expedition in Paris, you’ll explore digital disruption from the angle of both the disruptors and the disrupted. Major players in the digital innovation space, such as Critéo, Mercimaman, BNP Paribas, L'Oreal, Facebook, Microsoft, Amazon Web Services, Accor Hotels, and SAP will discuss their transformation and adoption strategies with you, also presenting their cutting-edge innovations like robotics and virtual reality. You will take a closer look at digitally-enabling industries from retail and luxury to the public health sector and fintech.
You will spend an entire day at the IBM France offices, for a full immersion in the company’s deeply innovative culture.
The track was very industry-focused. EDHEC didn’t make it too theoretical or academic, it was very much a hands-on approach. They took us to the real core of innovation in Paris. This meant that when I started working, I’d already seen and gained an understanding of what was happening in the market.
Pranjali Apurva
EDHEC Global MBA 2019, Senior Business Process Manager, Zalando, Berlin
Collaborations for accelerating your future in digital strategy and innovation
EDHEC’s tight collaboration with tech giants stems from a long-standing relationship between the academic and business worlds and opens up exciting prospects for Global MBA participants.
In addition to the EDHEC-IBM partnership, students can benefit from the EDHEC Entrepreneurs incubator which works with the startup ecosystem, Station F. Station F partners with over 1,000 startups and 150 venture capital funds, making it the biggest in the world.
Personalise your MBA experience
Try our programme personaliser to build your very own, unique, MBA experience by choosing electives and a specialisation track of your choice.
FAQ
Digital innovation is the adoption and implementation of modern digital technologies for solving business problems. It is used to streamline processes, deliver new business models, and optimise customer experiences. Focusing on digital innovation during an MBA programme enables you to master digital innovation management and develop strategies for transforming challenges into strategic opportunities. The Digital Innovation track of the Global MBA at EDHEC Business School has been co-created with the multinational tech giant, IBM. It teaches participants how to maintain business relevance, competitiveness, and productivity in an age defined by evolving technology and data.
Digital transformation is the reimagining or modification of business processes in the digital age. Adopting a digital transformation mindset as a manager allows for business models, company culture, and customer experience to meet changing market and business requirements. Focusing on digital transformation and digital innovation during an MBA programme helps participants develop strategies for transforming challenges into strategic and innovative opportunities. The Digital Innovation track of the Global MBA at EDHEC Business School teaches change-management techniques that are essential to the success of digital transformation initiatives so that managers can ensure agility and reactivity to already identified changes in markets and demands. The programme has been co-created with the multinational tech giant, IBM.
Well-implemented digital innovation strategies result in increased productivity and profits, streamlined data collection, improved customer experience, agility, and competitiveness. Digital innovation is important for delivering efficient solutions to market demands and changes, and should always be accompanied by effective change management. Examples of digital innovation are supply chain digital twins, and processes for optimizing remote work and virtual collaboration.
The Digital Innovation track of the Global MBA at EDHEC Business School delves into the impacts of digital innovation and teaches participants how to maintain business relevance, competitiveness, and productivity in an age defined by evolving technology and data. The programme has been co-created with the multinational tech giant, IBM.
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