GUINTCHEVA Guergana, PhD

Programme Director Msc in Marketing Management & Associate Professor

Speciality : Marketing

EDHEC Business School
24, avenue Gustave Delory
CS 50411  
59057 Roubaix Cedex 1 - France
Tel.: + 33 (0)3 20 15 45 00
Fax: + 33 (0)3 20 15 45 01

Email : guergana.guintcheva@edhec.edu

Main academic publications

Psychology & Marketing (2014), Revue Française du Marketing (2014), Décisions Marketing (2010), International Journal of Arts Management (2009 ; 2012 ; 2013 ; 2015)

Documents to download

Pdf
CV GUINTCHEVA Guergana...
(277.01 KB)

Publications edhec

International Journal of Arts Management, Volume 17, N° 2, 2015.

Chapitre : Développement d'une offre culturelle en réseau sur un territoire donné : le cas de la C'Art à Lille. Ed. PEARSON

Why assert that culture is intrinsic and absolutely necessary to sustainable development? Why examine art...

See Also

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