EDHEC

The Business of Convenience: Why Marketers Should Be Obsessed with ‘Fast’ and ‘Easy’

Marketing

by DE KEYSER Arne, PhD

Uber and Lyft drivers are just 1 click away, Amazon offers free same-day delivery, and Deliveroo can get us food from our favorite restaurant in under 32 minutes… Gone are the days in which consumers agreed to invest effort and wait to be served. In a fast-paced world, we look for consumption that is time- and labor-saving.

#Customer Experience, #Innovation, #Digital Revolution

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Financial & Economics Research Outlook

Is the yield curve telling us that a recession is around the corner?

Finance

by REBONATO Riccardo, PhD

Inverted yield curves have historically been predictors of recessions, or, rather, of the last phase of an economic expansion. So, is the yield curve telling us that a recession is around the corner?

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Investors Care About Carbon Footprints

Finance

by GIANFRATE Gianfranco, PhD

Climate change is disrupting markets and economies across the world. To combat the risks posed by global warming, an increasing number of national, state, and local governments are implementing policies to price carbon emissions. Investors are growing concerned with this source of risk and are working to reduce the carbon footprints of their investments. The financial consequences will be revolutionary.

#Climate Change

Improving Financial Literacy with Dedicated Education Campaigns

Finance

by MARTELLINI Lionel, PhD

Individuals around the world are becoming increasingly responsible for their retirement savings and investment decisions. To assist them in this critical challenge, EDHEC professor Lionel Martellini recommends the creation of a public agency.

#Retirement

Are ETFs still popular with investors?

Finance

by MARTELLINI Lionel, PhD

The exchange-traded funds (ETF) seem to be very popular among the existing investment vehicules and ETFs are perhaps one of the greatest financial innovations of recent years, as they combine the advantages of mutual funds and common stocks. But, what really tells the data?

#Finance

"The investment industry [...] to answer the looming pension crisis"

Finance

by MARTELLINI Lionel, PhD

 Lionel Martellini, Director at EDHEC-Risk Institute, argues that the investment industry should first adress the retirement needs. An opinion piece published in the Financial Times.

#Retirement, #Investment Solutions, #Finance

Investing well in Smart Equity Factors

Finance

by SHIRBINI Eric

In a recent article published in Asia Asset Management, Eric Shirbini, Global research and investment solutions Director at ERI Scientific Beta, explains why the "the devil in the detail" when investing in smart equity factors.

#Finance, #Media Impact

Food for Managers and Entrepreneurs

Pitching in English: what mistakes French entrepreneurs should avoid

Entrepreneurship

by DALY Peter, PhD, DAVY Dennis

Mastering the two-minute entrepreneurial pitch is a key skill required of entrepreneurs and all those who have to sell an idea in a business context. Not so simple when English is not your mother tongue and when you want to deliver a convincing and successful pitch.

#Entrepreneurship

When Giants Stumble

Strategy

by TOVSTIGA George, phd

Companies stumble for numerous possible reasons. The seeds of corporate demise are often sown during periods of remarkable success, when companies get locked into complex corporate structures are difficult to abandon when the economic environment shifts. Internal dysfunctionalities nurtured by management complacency and exacerbated by functional myopia then only serve to accelerate the decline.

#Strategy series

The critical ‘when?’ question in strategy

Strategy

by TOVSTIGA George, phd

Time matters in strategy. Should a firm enter a market now - or later?  Does it need to move quickly when doing so? Timing matters, but there are no clear rules. When facing the question of when to act, strategic decision makers are often thrown for a loop.

#Strategy series

Single fathers: a market segment still ignored by brands

Marketing

by CHOUR Mohamad

Whereas gender studies show that boundaries between female and male genders are increasingly blurred in our post-modern era, maternal and paternal roles are also tending to blur. What we are seeing is the emergence of a new social norm, being “a father and a mother” combined. Do advertisers, brands and marketers take this new social norm properly into account? Are single fathers considered as a new market segment? How to better understand and satisfy single-fathers families?

#Marketing

Another change? How to let go of the old

Leadership & Management

by BROWNE-JAMET Nicolle

When was the last time you experienced a change in your professional life, at a personal level such as a change in company, team or position? Or maybe it was at an organizational level such as restructuring, rebranding, new processes in place of the old?

#Self-Leadership

Coaching to improve motivation

Leadership & Management

by MILNER Julia, PhD

In a recent article posted on The Economist website, Julia Milner explains the importance of "shaping" leaders with coaching skills.

#Media Impact, #Self-Leadership

Risk and Performance Insights

Digital Impact

 

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