The Business of Convenience: Why Marketers Should Be Obsessed with ‘Fast’ and ‘Easy’


by DE KEYSER Arne, PhD

Uber and Lyft drivers are just 1 click away, Amazon offers free same-day delivery, and Deliveroo can get us food from our favorite restaurant in under 32 minutes… Gone are the days in which consumers agreed to invest effort and wait to be served. In a fast-paced world, we look for consumption that is time- and labor-saving.

#Customer Experience, #Innovation, #Digital Revolution


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