(Newsletter #18) AI’m Everywhere - Reflections on a Transformative Shockwave

In the latest issue of our biannual magazine EDHEC Vox, we took the time to step back and reflect. While AI is everywhere, the wave that these tools represent for higher education & research stakeholders and institutions seems to be growing week by week.

EDHEC – which must teach/research on, teach/research with AI – accepts, as our Dean, Emmanuel Métais, writes in his editorial, that ‘this revolution, a cornerstone of our strategic plan Generations 2050, now permeates all our activities — [while being] guided by a single compass: ethics.’

This 16th issue, available both in English and in French, draws on the entire school ecosystem to explore this topic: alumni, teachers, programme directors, partners, experts, and more.

Enjoy your reading!

We have selected below a few highlights, but many more articles await you in the full version of the magazine, available in pdf, in English & in French, and in print on all our campuses.

Once in the Calaméo tool, you can download the pdf of this issue and/or browse the table of contents via the top menu.

Staying One Step Ahead

By Emmanuel Métais - Dean of EDHEC Business School

"Heralding a Copernican revolution, artificial intelligence is bringing a range of new challenges to business schools: teaching AI, teaching with AI, conducting research through AI and integrating AI across all activities. How can we harness AI to open up new horizons and enhance academic value? How do we train a new generation of leaders to be capable of navigating the human-machine-organisation interface? These are just some of the questions explored in this new issue of EDHEC Vox"... Read this editorial [p. 3]

The Rise of the Augmented Lawyer

With Christophe Roquilly - Professor, Honorary Dean of Faculty, Director of the EDHEC Augmented Law Institute

The rise of AI, Big Data, globalisation, compliance challenges… Legal professions are undergoing a radical transformation at the crossroads of corporate and societal change. With the EDHEC Augmented Law Institute, we take a closer look at these emblematic roles that reflect today’s upheavals — and embody the future of the “augmented lawyer"... Read this article [p. 8]

AI Generations: What If Schools Set the Rules?

With Benoit Arnaud - Dean of Programmes and Cédric Verbeeck - Assistant Professor and Director of the MSc in Data Analytics and Artificial Intelligence

As artificial intelligence redraws the boundaries of education, EDHEC is placing critical thinking at the heart of its pedagogical approach. Its aim? To shape a generation of business leaders able to understand — and challenge — human-computer interactions (HCI) in an increasingly uncertain world. Here is a closer look with Benoît Arnaud and Cédric Verbeeck... Read this article [p. 19]

Is Grading Papers a Thing of the Past?

With Peter Daly - Professor and Director of the MSc in Management and Leadership and Emmanuelle Deglaire - Associate Professor and Researcher at the EDHEC Augmented Law Institute

For the past two years, E. Deglaire, and P. Daly have been running an experiment at EDHEC to test AI-assisted grading. “We had two lines of inquiry,” explains Deglaire. “First, is it technically feasible? Can AI really grade papers? And second, is it socially acceptable? The latter includes ethical and responsibility issues.” In the initial testing phase, they compared AI-assisted grading with human grading on premarked student papers... Read this article [p. 26]

“‘Quickly’ and ‘effectively’ are not the same thing”

An interview with Michelle Sisto - Associate Professor and Director of EDHEC's AI Centre

What inspired the creation of the AI Centre, and what was your vision behind it?

MS: In the fall of 2022, when ChatGPT really came onto the public scene, I was immediately interested. It was my last year as Associate dean of graduate programs, and I had already informed leadership that I was ready to start something new at the end of my mandate. A meeting in early December 2022 with EDHEC alumnus Michel Guillemot further cemented my desire to create new AI-centric and AI-infused programmes at EDHEC... Read this interview [p. 30]

AI in the Workplace: Top-Down, Bottom-Up… or Both?

With Amandine Prou - Director of Data/AI at RATP Smart Systems (EDHEC 2005), Louis de Diesbach - Tech Ethicist, Consultant and Thibaut le Masne - Global Head of Digital & Business Data at NHOOD

Since the democratisation of ChatGPT in late 2022, artificial intelligence has been hailed as a game-changer for the business world. Turning that promise into tangible transformation, however, has proved more complex than expected. How can strategic vision and grassroots experimentation come together to make AI a true driver of collective progress? We gathered some insights from Amandine Prou, as well as Louis de Diesbach and Thibaut le Masne... Read this article [p. 38]

AI and Emotions: What Will the Customer Experience Look Like in 2050? 

An interview with Arne De Keyser - Professor and Alexis Rollin - Founder of RnD (EDHEC 1993)

In 2023, the global market for AI-based solutions applied to customer journeys was already worth $53.2 billion. Today, artificial intelligence is reshaping this market, while emotions play a key role in purchasing decisions. Between automation and hypercustomisation, how will customer relationships evolve in the coming decades? We asked Arne De Keyser and Alexis Rollin... Read this interview [p. 48]

Design Fiction: FoodSync, Tomorrow’s Food Assistant

With Sachin Kamble - Professor

Imagine a world in which agricultural activity is based on collectives of persons spread across the globe. An organisation that is more resilient to climate change, based on the circular economy and strong technological roots. To bring this scenario to life, Sachin Kamble has imagined — especially for this issue — an all-in-one app to support consumers of the future in their daily eating habits... Read this article [p. 54]